Inventory management strategies to improve business

Effective inventory management strategies: what you need to know

Johnatan Mitchell
by Johnatan Mitchell

Content Writer


Effective inventory management is not only a mandatory element for businesses involved in sales or manufacturing goods. It is a powerful tool for successfully sustaining B2B and B2C companies in the competitive landscape. At this stage, it is crucial to address problems and also to actively leverage opportunities for optimizing warehouse inventories.

Let's explore how a well-chosen inventory management strategy can act as a catalyst for your enterprise.

What is an inventory management strategy?

Inventory management strategies are a set of developed procedures and systems that regulate the movement of goods across the entire supply chain, from production and procurement to storage and delivery to the end consumer. It defines how to optimize processes to ensure proper levels of inventory, avoid unnecessary costs, and timely meet consumer demand.

This strategy is essential for effective inventory control, production optimization, identification, and resolution of issues related to warehouse inventories, as well as ensuring efficient collaboration with suppliers. These aspects are directly relevant to the competitiveness of your B2B and B2C business in today's dynamic market environment.

Key principles of inventory management strategy

Individualization of strategyDeveloping a unique inventory management strategy for each business model.
AutomationUtilizing specialized software to automate inventory management.
Efficiency enhancementUsing automation and analytical data to enhance inventory management efficiency.
Data accessibilityEnsuring a reliable source of information and online access to inventory data for strategic planning and decision-making.
Business ImpactPositive influence on operational activities, financial status, and competitiveness of the company.

5 effective inventory management strategies

Efficient inventory management is defined as a set of strategies that can significantly enhance your business's productivity. Let's explore five key approaches that will help you optimize inventory management and prepare your company for further growth.

1. Automation

Arguably, the most crucial strategy is the use of automated inventory management systems. Manual management not only consumes time but also increases the risk of errors. Automation allows constant monitoring and control of inventory at every stage of the supply chain. Implementing this strategy helps maintain a high inventory turnover and reduces the time a product spends in storage before being sold.

Automated inventory management systems encompass intelligent algorithms for demand forecasting, automatic inventory updates, and monitoring expiration dates. This accelerates the management process while also making it more accurate and cost-effective.

Several multifunctional automated systems cover all aspects of business operations for enterprises.

Inventory management strategies to improve business

Types of IT systems and the tasks that they perform.

Automated inventory management systems seamlessly integrate with sales CRM. This allows for the automatic tracking of orders and customer inquiries, streamlining the interaction between sales and logistics departments. The further automated input of sales information into the inventory management system helps respond quickly to changes in demand and avoid delays in order fulfillment. Such an approach ensures high efficiency and customer satisfaction.

2. Real-time inventory analysis

As inventories are constantly changing, it is crucial to have the ability to receive real-time data on their status. This enables making quick and informed decisions based on up-to-date information. Real-time inventory analysis allows for immediate response to changes in demand and effective inventory management, avoiding delays in order fulfillment and meeting customer needs to the maximum extent.

This strategy involves the use of modern monitoring systems that automatically update inventory data and provide it to users in real time. For instance, systems utilizing «ABC Inventory Analysis» methods to classify goods by importance levels. Based on the Pareto 80/20 rule, ABC analysis identifies the 20 % of items that contribute to approximately 80 % of the value.

Inventory management strategies to improve business

Improve business management with ABC analysis. Source: Explain

This approach makes inventory management more flexible and adaptive, ensuring effective control over the enterprise's stock.

3. Automatic reorder points

Utilizing historical inventory data to forecast demand enables timely ordering and prevents warehouse overcrowding. Setting automatic reorder points allows the system to react autonomously to changes in demand, ensuring efficient inventory management. This ensures optimal levels without the risk of unnecessary accumulation.

This inventory strategy is based on analyzing previous sales periods and inventory turnover rates. Automatic reorder points help maintain product availability without incurring extra costs for holding excess inventory.

4. Reserve stock

Force majeure circumstances, such as natural disasters or epidemics, sudden demand spikes during holidays, or large-scale advertising campaigns, can adversely affect your inventory.

Reserve stocks are small additional volumes of goods stored on-site for immediate use in case of unexpected demand increases or other unforeseen circumstances.

This strategy helps prevent sales losses due to temporary product unavailability in the warehouse. Thorough planning and determining the necessary reserve volume for specific items are crucial components in this regard.

5. Demand forecasting

Demand forecasting is a crucial element of effective inventory management. This strategy enables predicting changes in demand and adjusting inventory promptly to meet customer needs.

Inventory management strategies to improve business

Types of forecasts an organization performs.

Methods of forecasting can vary from analyzing historical data and considering seasonality to utilizing modern technologies and analytics for accurate predictions. Implementing a demand forecasting strategy helps avoid excess inventory and ensures optimal storage of goods.

In today's business environment, many B2B and B2C companies leverage analytical platforms and software for demand forecasting. Let's consider the scenario of an online marketplace where customers make purchases online.

The selling company utilizes historical sales data and takes into account factors such as seasonality, advertising campaigns, promotions, and other external influences. Through the analysis of these data, the system can accurately forecast changes in demand for specific products during a certain period.

For instance, if demand for a particular product increases during the peak season, the system may recommend companies increase their inventory before this period. Additionally, when changing advertising strategies or introducing new products, the system can consider these factors and adjust the inventory management strategy accordingly.

Thus, demand forecasting involves the integration of diverse data for precise and efficient inventory management decisions.

How to create a successful inventory management strategy

Strengthening B2B and B2C businesses begins with enhancing inventory management strategies. Reducing costs, increasing efficiency, and ensuring inventory accuracy are the key aspects of successful inventory management.

Creating an effective inventory management strategy

Location selectionIdentifying strategic locations for storing and processing inventory, considering time and cost optimization.
Software selectionUtilizing specialized inventory management software for automation.
Barcode trackingImplementing barcode technology for precise monitoring and error prevention in inventory.
Regular inventory auditsConducting systematic inventory audits to determine accurate SKU quantities and address discrepancies.
Demand forecastingUtilizing analytics and data for informed demand forecasting and timely response to changes.
Inventory optimizationDeveloping strategies to eliminate excess inventory and enhance management efficiency.

These are the fundamental steps for creating an effective inventory management strategy. It will serve as the foundation for the successful operation of both small and large businesses. Let's delve into each of these points in more detail.

Selecting a storage and handling location

The initial step in crafting successful inventory management strategies is the careful selection of a location for storing and processing goods. It is crucial to consider:

Let's note that collaboration with warehouses located near manufacturers or suppliers can improve the speed of goods circulation and reduce transportation costs.

Choosing an inventory management software

The key element of effective inventory strategies is selecting the appropriate inventory management software. Automated ERP systems allow you to efficiently track, update, and control inventory movement at all stages of the supply chain. In addition to basic functions, it is crucial to consider the possibility of ERP integration with other systems, such as CRM, to optimize customer service.

Professional inventory management software may include various metrics crucial for effective control and optimization of inventory. Here are some of them:

  • inventory turnover,
  • gross profit percentage,
  • order fulfillment speed,
  • transportation costs,
  • average days of sales.

Automatic analysis of these metrics allows real-time tracking of the current state of affairs and adjustment of the inventory management strategy.

Using barcoding

Barcoding plays a crucial role in accurate and efficient inventory accounting. This technology enables the quick identification of goods, avoids errors in receiving or dispatching, and automates inventory processes. The use of barcodes simplifies record-keeping and makes the entire supply chain more transparent and controllable.

You can implement other technologies for automating inventory management. For instance, the Radio-Frequency Identification (RFID) system automates warehouse control, making it ideal for companies handling large daily order volumes. RFID usage reduces the time and effort required for manual SKU tracking, enhancing the accuracy of this process.

Inventory control and record-keeping

Conducting systematic inventory checks is a crucial component of effective inventory management strategies. Regularly verifying the quantity and condition of goods in stock allows for the quick detection of deviations, prevents excessive stockpiling, and ensures data accuracy in the inventory management system.

Forecasting inventory

The inventory forecasting strategy involves analyzing historical data, considering seasonality, and using current inventory management techniques for accurate demand prediction. Ensuring optimal inventory levels based on forecasts helps avoid shortages or overstocking. This, in turn, ensures customers always have access to the necessary products when needed.

Developing a process for getting rid of excess inventory

The process of eliminating excess inventory should include strategies aimed at minimizing losses and optimizing resource utilization.

Inventory management strategies to improve business

How to identify, manage and prevent excess & obsolete inventory.

This can involve:

  • Discount promotions,
  • Advertising campaigns,
  • Total clearance sales,
  • Collaboration with charitable organizations for donating unsold goods.

A well-developed process helps preserve profits and reduces the negative impact of excess inventory on the business.

Poor inventory management strategy: Consequences

An ineffective inventory management strategy can lead to serious consequences for the business. It creates the risk of customer attrition, losses from excess inventory, and disruptions in the supply process.

Losses from inefficient inventory management can be substantial, so it is important to develop and improve management strategies to optimize business operations.

Negative consequences and avoidance measures in ineffective inventory

Negative outcomePreventive measures
Excessive inventory holdingUtilizing data analysis and advanced software for accurate demand forecasting.
Inventory shortageAnalyzing historical data and developing effective demand forecasting models.
«Dead» inventoryContinuous market monitoring and timely clearance sales or promotions to reduce excess «dead» inventory.
Inefficient time managementImplementing automation systems for effective control over timelines.
Increased costsUtilizing precise and efficient demand forecasting systems.

Let's take a closer look at the potential negative consequences of weak inventory strategies and how to address them.


Excessive inventory holding can result from incorrect demand forecasting, erroneous orders, or inefficient resource management systems. This leads to increased costs for maintenance and depreciation due to limited shelf life.

Preventive measures:

  • Utilize data analysis and advanced software for precise demand forecasting.
  • Maintain constant feedback with customers and suppliers to promptly respond to changes in demand.
  • Establish optimal inventory levels using effective reorder alert systems and order regulation.


Insufficient inventory levels can lead to an inability to meet customer demand promptly, resulting in profit loss, reputation deterioration, and customer attrition.

Preventive measures:

  • Analyze historical data and develop effective demand forecasting models.
  • Implement inventory management systems that automatically adjust orders based on real demand indicators.
  • Maintain flexibility in the supply chain to address unforeseen circumstances promptly.

«Dead» inventory (illiquid, obsolete goods)

Unpromising or outdated goods can become «dead» inventory due to changes in trends, technologies, or marketing strategy errors.

Preventive measures:

  • Continuously analyze the market and study demand for products.
  • Keep small inventories of unpromising goods or utilize pre-sales forecasting models.
  • Conduct timely clearance sales or promotions to reduce excess «dead» inventory.

Ineffective time management

A weak inventory management strategy leads to inefficient use of working hours, causing delays in supply, customer dissatisfaction, and negative consequences for the entire business process.

Preventive measures:

  • Implement automation systems for effective time frame control.
  • Regularly evaluate work processes and seek optimization opportunities.
  • Maintain a clear production and supply schedule to avoid delays.

Increased costs

Ineffective inventory management can result in increased costs for storage, transportation, and inventory depreciation.

Preventive measures:

  • Use precise and efficient demand forecasting systems.
  • Periodically review inventory management strategies and refine them to optimize costs.
  • Maintain a balance between ensuring an adequate quantity of inventory and minimizing unnecessary expenses.


Creating successful strategies for inventory management is an iterative process that is unique to each business.

Key conclusions that can be drawn in the context of our article:

  1. Strategy individualization. Developing an optimal inventory strategy requires an individual approach to each business model. There is no universal solution, and companies need to consider their unique characteristics.
  2. Automation. After formulating the strategy, automation through specialized software enables efficient inventory management across various channels, ensuring high accuracy and effectiveness.
  3. Efficiency improvement. Automating functions and obtaining analytical data enhances the efficiency of inventory management and enables making informed decisions to improve the financial performance of the enterprise.
  4. Data accessibility. Providing a reliable source of information and access to inventory data becomes a key factor for successful inventory management, influencing strategic planning and decision-making.
  5. Business results. Effective inventory management through automation and analysis can lead to positive outcomes in operational activities, enhancing the financial status and competitiveness of the company.

Therefore, employing an individualized approach to strategy development, coupled with automation and analytics, may prove to be crucial for success in inventory management. Innovative software tools facilitate this process and assist companies in achieving high efficiency in managing their resources.


What are the advantages and disadvantages of inventory management strategies?


  • Cost efficiency. Effective inventory management can reduce holding costs and minimize the risk of overstocking or stockouts.
  • Improved customer satisfaction. Ensuring product availability leads to better customer satisfaction and retention.
  • Operational efficiency. Automation and streamlined processes enhance overall operational efficiency.
  • Data-driven decision-making. Inventory management strategies provide valuable data for informed decision-making.


  • Implementation costs. Adopting advanced inventory management systems may involve initial setup and training expenses.
  • Complexity. Managing diverse products or operating in multiple channels can introduce complexity.
  • Technological dependencies. Reliance on technology makes businesses vulnerable to technical issues or cyber threats.
  • Resistance to change. Employees might resist changes in processes, especially if manual systems are being replaced.

What inventory management strategies minimize losses and excess costs?

Effective inventory management strategies are aimed at minimizing losses and excess costs. They include:

  • Demand forecasting. Using analytics and data for accurate demand forecasting helps avoid excess inventory or shortages.
  • Barcoding and automation. Implementing barcode technology and automation assists in the precise tracking of goods, avoiding errors, and optimizing processes.
  • Order forecasting systems. Automated systems predicting the need for new supplies help avoid excess or shortage of inventory.
  • Efficient management of 'dead' inventory. Market analysis and timely sales help avoid losses from obsolete goods.

These strategies focus on maintaining optimal inventory levels, preventing losses, and enhancing inventory management efficiency.

What strategies should I use when dealing with excess inventory?

When faced with excess inventory, consider the following strategies:

  • Discount promotions. Attractive discounts can stimulate sales and quickly reduce excess inventory.
  • Advertising campaigns. Intensive advertising can draw attention to products with excess inventory.
  • Total clearance sales. Conducting clearance sales to move products out of the warehouse.
  • Collaboration with charitable organizations. The opportunity to donate unsold items to charitable organizations.

These strategies are aimed at minimizing losses and optimizing resource utilization in inventory management.

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