Top 10 E-Commerce Platforms of 2023 | Compared & Rated

Top 10 E-Commerce Platforms of 2023

Vanessa Carter
by Vanessa Carter

Content Writer


Online shopping platform definition

E-commerce platforms, also known as software solutions, are designed to assist firms in managing their digital assets, omnichannel marketing, digital sales, and operations from a central location. In a nutshell, electronic commerce platforms, often known as e-commerce software, are pieces of application code that make it possible to trade goods and services over the internet.

A content management system, sometimes known as a CMS, and a commerce engine are both essential elements of an e-commerce platform. These aspects of a website are responsible for logging purchases, maintaining a customer's account information, and keeping track of the products that belong to different categories of a website's inventory. Platforms typically provide powerful cloud-hosted shopping functionalities in addition to prepackaged marketing, content, and sales frameworks that connect easily into already established processes.

It does not make a difference if your firm is big or small, business-to-business or business-to-consumer, provides physical things or digital services, and sells to businesses or consumers. Customers' preference to interact with businesses and make purchases online is growing, and as a result, businesses have no choice but to cater to this demand if they want to see a rise in revenue. If a corporation wants to increase its sales, it needs to go to the places where its target audience is.

There are numerous online marketplaces/platforms to choose from

You can build a fully-functional online shop where customers can buy your products and services with the help of an e-commerce platform.

Users can choose from a wide variety of e-commerce platforms. Because many of them are offered as website builders, you may be able to cut down on the time spent on website creation. For example, your website builder may let you handle everything on your own with limited guidance, or it may include intuitive drag-and-drop functions that make website creation a breeze.

There are essentially three types of e-commerce sites:

  • Subscription-based

The subscription-based e-commerce model does not offer as many services that users may find valuable, while the traditional e-commerce platforms are cheaper overall.

Credit card and PayPal processing, together with SSL-enabled encryption, tax administration, recurring revenue, scalability, website hosting, and more, are just a few of the advantages of accepting online payments.

  • Free and open-source shopping cart software

SaaS (software as a service) e-commerce platform solutions are growing in popularity, but their prices are also increasing. Open-source platform solutions are growing in popularity as businesses look for ways to reap the benefits of a large e-commerce site without shouldering the hefty price tag.

Open-source systems provide a lot of benefits, including being free and easy to set up. Typically, a good number of useful and easily modifiable features are included. The absence of built-in customer support is a major downside compared to subscription-based systems.

  • Headless

Today's customers want consistent, high-quality content delivery across all of their preferred modes of interaction, and businesses must adapt or risk losing their share of the market. To put it another way, this is a great approach for consumer-focused e-commerce sites to ensure customer satisfaction.

The older methods of conducting business online are struggling to keep up with cutting-edge innovations. E-commerce solutions without a graphical user interface (often known as «headless») were created to address this issue.

Must-Have eCommerce features for successful websites

The online retail business has reached its absolute pinnacle. Over the course of the last five years, this market has demonstrated consistent expansion. It's hard to believe, but experts predict that approximately 3 billion people will shop online by the end of this year. Can you believe it?

Because of this, the features of your eCommerce site are absolutely necessary for your company's success. The ability to incorporate all of these characteristics into the most effective eCommerce platform. So, what exactly are the finest characteristics of an eCommerce website? Just hold tight; we will introduce you to each and every one of them in due time.

  • Friendly and intuitive navigation

You could inquire of anybody about the very first item that catches their eye when they go to an online shopping site. There is no question that the solution is navigation. A navigation system that is simple to use ensures that you will have a greater number of recurring customers and attracts a significant number of new potential consumers.

  • Filtration and Sorting of Products

Professional takes into account a variety of components that are unique to websites that focus on online commerce. To begin, one of the elements of eCommerce that will be discussed is the capability of sorting and filtering products. The accessibility of your products is a critical factor in determining the success of your company. Even if you have the best company plan, the fact that there are hundreds of products accessible for purchase when you are doing online shopping means that you might consider the necessity of product filtering. The reason for this is that individuals are now more conscious of the amount of time they spend engaging in activities on the internet.

To discuss the effectiveness of product filters and not include Macy's would be criminal. Macy's, one of the most popular U.S. online stores, has a standard, targeted approach to its filtering design.

Let's say you found a coat you like on the website and want to buy it. You can sort coats by type, length, brand, size, fabric, and color, among other things.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

Results for «Macy's Coat»

In addition, Macy's lets you drill down into specific sub-categories to find exactly what you're looking for. Selecting «Coat Style», for instance, brings up a menu with 15 distinct options.

Another time-saver is the ability to apply multiple filter values of the same type.

  • Evaluations of Products

When you go to a website, what is the first thing you do when you get there? Let us guess. You read the customer feedback! It makes perfect sense why you would act in such a manner. Industry experts recognize product reviews as one of the most valuable elements of eCommerce platforms. We also suggest that you rethink the significance of bad uations, given that they can bolster your credibility just as effectively as positive reviews can. Engaging both your existing consumers and those who might become clients is essential if you wish to make headway in your endeavor. Building trust in your brand, getting help making decisions, and increasing sales are all benefits of using product reviews.

  • Promotional Deals & Price Reductions

There is no disputing the fact that promotional strategies such as discounts, special offers, and other types of deals are difficult to refuse. In addition to this, 97% of customers who shop online for goods and services pay attention to special offers when they visit websites.

  • WishList

Every time one designs eCommerce websites, the marketing team takes the opportunity to educate our clients on the best features of eCommerce websites. These clients range from B2B customers to B2C customers, C2B customers, and C2C consumers. We are willing to guess that each and every one of us has compiled a personal wish list at some point in our life. When it comes to e-commerce platforms, business owners will find that WishLists are pretty useful tools to have. The use of such a tool enables you to become familiar with the universe in which your customers operate and the mindset that results in increased traffic on your website and simplified methods for dealing with out-of-stock items. Additionally, this eCommerce function is particularly well-liked by users of mobile devices.

  • Items in Related Categories

When you scroll all the way to the bottom of a page at an online retailer, what do you often find? You will find some information here on additional products that you might be interested in purchasing. Suppose a customer is having trouble locating the item that they are looking for. In that case, they may finally navigate to the related products and product descriptions, which will prompt them to go back to the filter options.

  • Cart for shopping

One of the characteristics of online buying that bridges the gap between window surfing and actual purchases is the shopping cart. It is a piece of software that helps make the actual purchase possible. This tool obtains the payment method that a client intends to use and then transmits that information to the payment processor as well as other parties.

It is a so-called portal for order and customer management, hence building trusted customer relations; it displays product categories and website data. A shopping cart holds information about products; it is used to create trusted customer relationships. To put it another way, it is the equivalent of a shopping basket and a cash register, but it is done online.

  • Secure Payment Options

The majority of people in this day and age are unable to complete any transaction without using either their face or finger. If you are aware of what it signifies, it's likely that you comprehend how vitally crucial safety is. Always put your own safety first. Because of this, the process of making a payment needs to be entirely risk-free for the business, the customer, and the payment processor. When it comes to safety, funnel integration is widely regarded as being the most effective software available. The most important factor that should be taken into consideration is whether or not this or another funnel integration software supports the best payment gateways, particularly those that integrate with credit cards and ACH payments in the United States.

  • Fraud detection integration

According to the data, the incidence of fraudulent activity in online retail is very significant. In recent years, fraud has been responsible for a loss of 16 billion dollars, with sales reaching as high as 630 billion dollars (Statista , 2023). Because of the increase in sales, this number will not, under any circumstances, go down. Good news! Integrating fraud detection as a core component of your eCommerce platform is an excellent way to safeguard both yourself and your company. These solutions contain the following features: customization, built-in machine learning models, platform compatibility, device identification, an interface for real-time insights, workflow automation, and chargeback functionality. Artificial intelligence and machine learning are playing more important roles as a result of advances in technology.

  • Information Regarding Shipping (multiple shipping providers)

A shipping strategy for eCommerce involves selecting the most appropriate delivery methods, determining shipping costs and rates, contrasting shipping carriers, picking eCommerce packaging (including labels), offering insurance, tracking shipments, and, of course, developing shipping integration (and APIs). Only by implementing a shipping strategy is it possible for an online firm to complete the entirety of the online purchase cycle. The formation of such a strategy is not the only thing that our group takes into consideration while making decisions. In addition to its many other advantages, it helps you save time by providing real-time shipping quotes from the major carriers, and even giving you the option to print your own mailing labels.

  • LiveChat

Directly out of the gate, online chat is one of the most prominent eCommerce features in all of eCommerce platforms. The fact that your eCommerce website contains such a function demonstrates to both your current and potential clients that you value their time. Live chats allow users to save time that might otherwise be spent waiting for a phone call or an email response. In addition to that, you will not waste any of your own time. With its assistance, you can manage more than one customer at the same time, contributing to the increased productivity of your company's job.

  • The integration of marketing tools

When it comes to expanding your online business, marketing automation is an essential tool to have. In addition to the advantages described above, marketing automation can make the job of your employees, as well as the preparation of financial reports and the management of customers in a satisfactory manner, easier. In addition to this, it improves the efficiency of a great deal of processes that marketers once carried out.

  • Integration of text messages and emails

How frequently do you go an entire day without using your smartphone? Exactly! As discussed before, marketing integration is an extremely important factor in generating sales. But in order for it to function, you would need SMS and email integration technologies. You may find the response to the question that was presented earlier providing insight into the significance of this eCommerce website feature. This eCommerce tool brings your goods directly to the attention of the people you are trying to reach. Implementing this function is recommended by industry professionals so that it may be used for a variety of objectives, including but not limited to notifying customers about products, delivering promotions, providing order information, sending promotional codes, and so on.

  • Integrating Google Analytics into your site

Google Analytics is just another essential tool for marketers to utilize. To begin, an eCommerce business sells products and/or services online, making it more difficult to get the necessary information about its customers' behavior, routines, and Points of Sale. One additional tool exists that has the potential to save you time and money while also giving you information regarding the performance of your website and insights regarding the audience, conversion, acquisition, and engagement.

  • E-Сommerce Blog

It is important for all eCommerce businesses to be concerned about their marketing strategy, maintaining a strong web presence, revenue, and overall success. To begin, you will need to determine the purpose of the blog associated with your eCommerce firm, maintain consistency, and expand upon your business's brand. It would help if you gave some consideration to including a hip blog on your eCommerce website, as this is still another important component. Your blog ought to also have a section devoted to frequently asked questions (FAQs). You will not only supply your consumers with current information, but you will also provide them with a significant number of answers to the queries that they might have.

Reviewing thetop E-Commerce platforms

Top 10 E-Commerce Platforms of 2023 | Compared & Rated


When compared to other e-commerce systems available on the market today, Shopify stands out as one of the top choices for larger businesses. It is intended to assist individuals in constructing their own scalable online store and comes with hundreds of built-in features as well as a large number of apps. You can sell things directly through your website, in addition to doing so through a number of different marketplaces and social media.

What does Shopify stand for?

Shopify is a eCommerce website builder specialist that helps customers construct their very own online store.

To put your desire into action, you don't need extraordinary technical abilities, you don't need an unlimited budget, and you don't need to work with anybody else to make it happen. It truly is as simple as that. Because of this, establishing an online business with Shopify is both a rapid and inexpensive process.

Who can use Shopify?

It doesn't matter if you're a first-time seller or the owner of a multi-million dollar business like Harry's Razors (yes, Harry's Razors is one of Shopify's satisfied clients); anyone can use Shopify. If you have an idea, something to sell, and a connection to the internet, you can open an online store in no time at all. All you need is an idea. Harry's Razors is just one of Shopify's happy customers.

Shopify is a robust option for e-commerce businesses since it offers more than 1,200 different apps, specific capabilities such as inventory tracking and shipping tools, and a variety of pricing levels. It is incredibly scalable, which means that it may be utilized by stores of any size.


It is ideal for larger establishments, because of its remarkable inventory management capabilities and strong backend editor, Shopify is ideally suited for the management and scaling of larger stores.

  • Multi-platform selling

You can sell your products through a variety of outlets, including Facebook, Instagram, Amazon, and eBay.

  • Design that stands out in terms of practicality and adaptability

You can select a template from among a variety of options that are either free or cost money, but if you can't find one that works, you can always create your own from the start.

  • Over 3,000 apps are available

You can take your store to the next level with the help of Shopify's extensive collection of apps and third-party extensions.

  • Extensive payment options

Shopify allows for over one hundred different payment methods, and it also offers its own payment gateway called Shopify Payments.

  • Support for the consumer that is exhaustive and available around the clock

If you ever find yourself in a difficult circumstance, Shopify is always there to lend a helping hand and guide you through it.


  • It's not as user-friendly as some other platforms.

The editor that comes with Shopify is not as user-friendly as it may be and requires some practice before it becomes second nature.

Shopify offers less built-in capabilities than other platforms, so you'll need to use applications to really improve the functionality of your business if you want to use Shopify. This may cause a problematic reliance on some apps.

  • Exorbitant costs for each transaction

On top of the charges associated with the payment gateways, you will be required to pay a significant transaction fee if you do not use Shopify Payments.

Transaction fees, together with the requirement for extra apps, can drive up the monthly cost of operating your store, making it significantly more expensive than it first appears.

How simple is it to operate Shopify?

Although it's not the most user-friendly platform out there, it's still not too complicated to figure out. Even though it takes more than five minutes to get a site up with Shopify, the platform is notable for its ability to combine robust e-commerce technologies with an intuitive editor. Shopify's user interface is uncluttered and straightforward, and eighty percent of our customers stated they would recommend the platform to a friend. However, before making a final choice, we insist that you give it a try for yourself first!

When constructing an online store, the ease of use of the builder is one of the most important aspects to consider, so this should be your top priority when uating different builders. Shopify has demonstrated remarkable success in the critically important area of e-commerce platform design that requires a balance of strength and usability.

How does it compare to other options in terms of price and value?

It's really decent, but our research found that Shopify rated the lowest when it came to value for money. It offers price plans that are quite affordable, with a variety of scalable options and key services included even in the most basic plan. Shopify, on the other hand, received lower grades due to the fact that it is dependent on apps and that it charges transaction fees to third-party payment gateways.

To begin, Shopify offers a free trial period of 14 days, during which you are not required to submit any payment information. As a result, there is no financial risk involved, nor is there any obligation to sign up for the service. You'll only need an email address to get started with your 14-day, no-cost trial of Shopify's e-commerce platform.

An overview of Shopify's pricing

  • Shopify Starter costs €1 per month and enables you to integrate e-commerce into an existing website, as well as several social media sites and chat channels. When you utilize Shopify Payments, there is a transaction fee of 5%.
  • The Basic Shopify plan, which costs €28 per month, is the least expensive way to construct your own store and comes with everything necessary to launch an online store. 2% transaction fee unless you utilize Shopify Payments.
  • The regular Shopify plan costs €78 per month; for firms that are expanding; contains services such as the manufacturing of gift cards. 1% cost for every transaction unless you want to utilize Shopify Payments instead.
  • Shopify Advanced is available for €384 per month and is designed for large enterprises that are looking to expand. It comes with advanced reports and third-party shipping rates that have been computed. Unless you use Shopify Payments, there is a transaction cost of 0.5%.
  • Shopify Plus offers individualized pricing and is designed for high-volume, enterprise-level companies with substantial financial resources. No defined cost - instead, you request a custom quote.

Basic Shopify, Shopify, and Advanced Shopify are the names of Shopify's three primary subscription tiers. These are at the heart of what Shopify has to offer, and they enable you to create discount codes, recover abandoned shopping carts, create an endless number of items, and integrate multiple sales channels.

What kind of power do Shopify's sales features offer?

It packs quite a punch! Every Shopify store comes pre-loaded with a ton of helpful features that are designed to make it simpler for you to run your business, including tools for calculating taxes and shipping costs. The most important thing to keep an eye out for is the fact that it is relatively dependent on apps (for example, selling digital items and dropshipping), so make sure that your expenses do not increase.

Because of its more lenient attitude to transaction fees and its built-in connectors for multi-channel sales, you won't find anything better with any other eCommerce builder.

Shopify equips you with all of the necessary web tools, such as analytics and the ability to recover abandoned shopping carts, as well as a multitude of payment methods and multi-channel connectivity.

The Marketing and Business Tools Offered by Shopify:

  • Apps
  • Shipping
  • Dropshipping
  • Cart retri after being left behind
  • Product management
  • Payment options
  • Multi-channel integration
  • Digital selling
  • Tax
  • POS


Shopify stores are inherently secure; in contrast to platforms like WordPress, you do not bear the responsibility of ensuring the safety of your own website while using Shopify. Instead, Shopify is in charge of providing protection against cyber threats, managing upgrades, and meeting compliance standards for the processing of online transactions.

If you were an online vendor, you would have a much more difficult time if you were in charge of managing all of these aspects on your own.


You do not lack support should you require it, because it offers assistance through a number of different channels – about which you can learn more in our guide to the most effective methods to contact Shopify customer care – you are free to select the one that is most convenient for you.

Shopify offers the following support options:

  • Phone support around the clock
  • Support for social media platforms
  • Live chat support around the clock
  • Community forums
  • Email support; and a help center
  • Video tutorials
  • Advanced specialist support

There is a variety of material available in the Shopify Help Center, and if you need answers to problems that are more specific, you may get in touch with Shopify directly.

The Shopify Plus package gives you access to advanced professional help and assigns you a support representative who is exclusively available to you. However, you do not need to pay a lot of money for exceptional support because assistance twenty-four hours a day, seven days a week, is included in even the most affordable pricing tier.

This is not a claim that can be made by all e-commerce builders. In point of fact, Shopify is one of the only builders that provide service around the clock, whilst the majority of its competitors only operate between the standard business hours of 9 am to 5 pm.

The verdict on Shopify, an uation

Shopify is, without a doubt, one of the most well-known e-commerce platforms currently available, and for a good reason. Our investigation reveals that it excels or ranks at the top in practically every category, and it caters to the needs of a diverse range of individuals. That's why we speak highly about it so frequently! It is a highly scalable platform because it has a sizable app store, multiple pricing tiers, and a comprehensive set of features that are worth mentioning.

The most impressive aspects of Shopify are its sales and website features, its help and support, and its scores for customer satisfaction. As a result, this e-commerce platform is an excellent option for both novice and experienced merchants.

Keep in mind that you will probably need to rely on apps for some of the features and that this can result in an increase in the cost of your subscription each month. Shopify's most significant shortcoming is also its greatest strength: it enables you to tailor your online store to your own needs and expand it at your own speed.

Who should consider using Shopify, in our opinion?

  • Customers who want to expand their business or who have a huge inventory.
  • Retailers in search of a unified e-commerce platform that can accommodate a diverse range of sales and provides the tools necessary to do so.
  • Customers who do not mind relying on third-party applications or paying additional fees to expand the capabilities of their store.

Shopify has proven time and again that it is deserving of the title of best all-around eCommerce website builder on the market. But the only way to know for sure if it's the greatest option for you is to give it a shot on your own because there's no other way!

Try out Shopify for free for the next 14 days and see if you agree with our assessment of the platform. Your goals of making money through online sales are within reach; thus, you should get started... Then you should report back to us on how things turned out.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

WooCommerce description

With over 6.6 million downloads and almost as many online businesses using it, WooCommerce is the go-to low-cost and easy-to-use solution for creating expert and, most importantly, successful online stores in just a few clicks. WooCommerce currently powers almost as many online businesses as it does online stores. There are almost as many online stores utilizing WooCommerce as there are people who have downloaded it, which is over 6.6 million people.

WooCommerce is a free and open-source e-commerce platform that is built on WordPress. It was created with the goal of catering to online retailers of all sizes. Businesses now have access to the alternatives of selling digital as well as physical products, managing inventory and shipping, securely processing payments, and automatically collecting taxes.

To enable a WordPress website to function as an online storefront, the WooCommerce plugin will need to be activated on the website. The capabilities of WooCommerce can be expanded in a number of different ways, including the installation of additional plugins, the modification of current plugins, and even the creation of brand new plugins from scratch. You have the ability to make changes to the pre-installed features despite the fact that there are many of them.

Good and bad

• You are able to launch an e-commerce platform by utilizing WooCommerce because it enables us to list not only our products but also the categories in which they are housed, in addition to presenting product features and product alternatives.

• You are able to set up a multitude of shipping options for a variety of shipping zones; This includes being able to manage our stocks and product stock; you are able to accept payments from customers using any payment gateway system integrated with the WooCommerce Checkout process; and able to manage our stocks and product stock.

• The order management system provided by WooCommerce is a useful tool that can assist in ensuring that the orders placed by clients are processed and fulfilled in a timely way.


• When there are a large number of product variants and images to load, WooCommerce's performance degrades.

• If there are fewer pre-made shop templates, the administrator of the store will have to pay for premium themes rather than make use of a free template. Although the generating of PDF invoices and shipping labels ought to be a regular feature, WooCommerce's free edition does not have this functionality.

What kinds of products can be sold using WooCommerce?

WooCommerce allows for the sale of virtually any commodity imaginable (physical and virtual products).

In spite of the fact that its primary use is in the sale of tangible goods such as clothing, electronics, jewelry, and accessories, it may also be used to offer digital products such as courses, eBooks, music, software, or subscription services, booking services, and so on.

The numerous different markets that you can focus on are briefly summarized in the following list:

  • Things of a material nature

You have the ability to include fancy product descriptions, photographs, dimensions, and variable pricing based on a number of parameters in your listings. Custom features, such as sizes and colors, can also be included. Pricing can be modified in a manner that is independent of one another for each product feature.

  • Digital Merchandise

The extensive management and support system provided by WooCommerce makes it simple to offer digital products that can be downloaded after a transaction has been made on the platform.

  • Offering services while being willing to take payment via a plethora of different methods

In addition, WooCommerce may be used to sell services to customers.

  • A website accessible solely to members

The WooCommerce membership plugin can be a helpful addition to an online business that sells digital goods to customers, such as eBooks, video games, or memberships to online communities if you own such an online store.

  • Subscription based stores

Businesses that rely on subscriptions want to run their operations in this manner because it makes it easier for them to monitor both their consumers and their inventory. Users can benefit from subscriptions because the typical cost of the monthly charge is significantly lower than the cost of obtaining a license that is valid for life.

Functional characteristics of WooCommerce

Due to the fact that it possesses a one-of-a-kind feature set, WooCommerce stands out amid the numerous alternative technologies that are now available on the market.

Easily integrating content and commerce is made possible by this platform, which is built on top of the content management system that holds the title of most popular in the world.

Modular, in the sense that it is possible to add additional features at a later time.

Any product or service, whether it be a physical good, an electronic download, a recurring subscription, or a planned appointment, can be made available for purchase on the same platform. Examples of these types of products and services include the following:

Because WooCommerce is an open-source platform, the possibilities for what can be performed with it are virtually endless.

There are more than 400 official extensions and a significant number of plugins available for use with e-commerce websites. These extensions and plugins offer a variety of services, such as payment processing, delivery tracking, email marketing, and inventory tracking.

Because you can use the tools you are already familiar with and adore, customizing your WooCommerce shop is simple and straightforward. In order to accomplish this goal, you have access to a wide variety of operations and filters to choose from.

Numerous areas of research – Utilize a bespoke theme to ensure that your website satisfies all of your criteria.

You'll be able to construct a powerful online persona while also producing content of the highest possible quality on your website if you use the built-in blogging feature.

The products on WooCommerce are sorted, labeled, and uated according to their quality, which makes it easier to find exactly what you're looking for.

On each product page, you have the option of displaying customer ratings and reviews in addition to a «Verified Owner» badge and star rating.

Simply enter your geographical information into the appropriate fields to have the language, currency, and measurement systems adapted to your preferences.

Customers have the ability to filter and sort products based on a variety of criteria, including popularity, rating, newness, price, and more. This makes it simple for them to find what they need.

You are free to exhibit your wares in any number of galleries that you see fit, with each gallery having the capacity to store an endless number of images.

The processing of payments is already incorporated, and it is compatible with a diverse range of providers such as PayPal, Google Wallet, and Stripe. It gives you the ability to accept payments from a variety of online payment methods, including e-wallets, debit cards, and credit cards, among others. You can accept a variety of payment methods, including cash on delivery (often known as COD), direct bank transfers, and cheques, in addition to credit cards.

Customers have the choice of picking up their orders, having them delivered to a nearby location, or having the items shipped to them if you provide a variety of delivery alternatives.

Offer your customers the opportunity to shop as «guests» without having to create an account on your website at all, or give them the option to create an account complete with a username and password.

Refunds that may be initiated with a single click are a time-saving and convenient answer to a variety of refunding concerns.

Inventory management incorporates a wide range of aspects, one of which is the monitoring of stock levels.

An order management system's capabilities typically include the ability to write notes for customers, alter stock levels manually, supervise fulfillment, and mark things as dispatched. In addition, such a system typically allows users to keep track of where their orders are in the fulfillment process.

Add retail supervisors/store managers

SEO WooCommerce is one of the best eCommerce systems for search engine optimization (SEO) tactics due to the fact that it is completely optimized for search engines.

You can boost sales by providing visitors to your website with printable coupons good for a particular percentage discount off the total amount of their transaction.

When designing reports, it provides you with a wide variety of customizable options to choose from.

How much does it cost to use WooCommerce?

The essential functionalities that are required to make the free WooCommerce plugin functioning come at a cost of approximately €9 per month. When you move beyond the fundamentals and add bells and whistles, you will incur an additional fee of approximately €184 per year. It is possible that the overall annual costs for large-scale WooCommerce websites might be upwards of €920.

In conclusion

WooCommerce is an eCommerce platform that is both quick and powerful, and it offers the greatest number of available features for no cost. You can increase its capabilities by installing premium or third-party extensions, both of which are available for download. The extension manager is who you should contact in this regard. To put it more succinctly, WooCommerce is an all-encompassing e-commerce platform that is quick, safe, user-friendly, and adaptable enough to grow with your company.

You can test out WooCommerce for yourself to see why so many different stores use it, and after you do, you'll know why it's so popular so rapidly. The first several steps are rather uncomplicated.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

Precisely what is BigCommerce, then?

BigCommerce is the go-to platform for online merchants because of its superior scalability. In comparison to its competitors, it offers the highest amount of in-built sales tools and combines them with the most advanced search engine optimization (SEO) and seamless multi-channel integration. It's made to help major businesses with rapid expansion enter the big time!

When a company wants to sell its wares online, it can sign up for BigCommerce, a paid, «hosted» e-commerce service. BigCommerce is essentially an online store management system.

Hosted refers to the fact that BigCommerce is hosted on a third party's servers. BigCommerce is a hosted solution that doesn't necessitate you to have a website or any additional software on your PC to use it. As long as you have a computer, a web browser, and a connection to the internet, you can build and manage your store without ever leaving your home.

As a «software as a service» (SaaS) solution, BigCommerce requires a subscription fee rather than an upfront purchase cost. This method of distributing software is gaining in popularity.

The platform is versatile enough to be used for the sale of both digital and tangible products, and it provides a number of promotional methods to help you expand your clientele. In addition, the platform gives you access to numerous editable templates that can be used to kickstart the creation of your online shop.

For whose benefit is this?

While BigCommerce's primary audience consists of people who aren't designing savvy, the platform also allows tech-savvy merchants and developers the option to customize their stores' HTML and CSS for a more customized look and feel.

To run an online store successfully, however, you will almost certainly need to use a hosted solution like BigCommerce unless you have the resources to build your own from the ground up.


  • One of its advantages is that it is one of the more trustworthy items on the market;
  • Plans do not include platform fees or commissions (unlike Shopify);
  • Fantastic user-focused features that come standard and are free of charge, which keeps the price from going through the roof;
  • The streamlined coordination of various distribution methods. If you're currently selling on other platforms, such as several marketplaces or social media channels, then BigCommerce is the next logical step for you to take;
  • Consistent, organic expansion with powerful SEO support.


  • Some of our users had problems finding content or understanding it because the configuration procedure was more involved. While there is no magic bullet for improving online business, it is possible with effort and attention to detail;
  • Businesses with razor-thin margins may struggle more under revenue-led billing.

BigCommerce is great for...

Innovative, cutting-edge online stores. BigCommerce is very expandable; the most advanced plans can manage huge firms like Ben & Jerry's, Toyota, and Kodak, despite plan pricing starting at just €27.

Shops that not only have their own website and brick-and-mortar presence but also sell on other platforms like Instagram, Etsy, and eBay. If you have already made a name for yourself on other e-commerce platforms, BigCommerce should be your next logical step.

Established online merchants that have outgrown their current infrastructure. You won't outgrow BigCommerce, as was previously mentioned, and the platform offers a wealth of helpful tools and instructions to ease the transition.

To put it plainly, we don't recommend BigCommerce if you're...

Running a localized, low-volume online store. BigCommerce will work OK if you only sell a few items, but you'll have to give up some usability in exchange for features you won't need (kind of like how you shouldn't try to slice a turkey with a chainsaw). Wix, on the other hand, is an alternative to consider. Easy and quick installation. Shopify did better in user testing, so you may want to consider it if this is essential to you; nevertheless, you may incur higher transaction fees by utilizing Shopify (unless you use Shopify Payments as your payment gateway).

BigCommerce's pricing model

BigCommerce has four distinct monthly pricing tiers:

  • BigCommerce Standard for €27/month
  • BigCommerce Plus for €73/month
  • BigCommerce Pro for €275/month
  • BigCommerce Enterprise with custom pricing based on your company's specific requirements

Both the Plus and Pro plans offer a 10% discount for yearly payments, and there is also a free trial period of 15 days available.

The company's «Essentials» product line includes the «Standard», «Plus», and «Pro» plans. Individuals and startups alike can make use of these plans.

Larger businesses and corporations are the primary target audience for the Enterprise plan (users with very high bandwidth and advanced selling requirements).

The main selling points

All BigCommerce plans include essential features such as:

  • The option to sell an unlimited number of products in any category you like, with any delivery prices you like.
  • The ability to create pages with a simple drag-and-drop interface.
  • Payment gateway support (including PayPal); A selection of payment options, including credit cards.

As we'll see in the following sections, the features you get from BigCommerce may vary significantly depending on your chosen plan. Key features, however, are available in any BigCommerce plan and are not extra:

• a drag-and-drop page builder

• integrations with PayPal and a wide range of other payment gateways

• the ability to accept multiple payment methods, including credit cards and smartphone-based services like Google Pay and Apple Pay

• blogging functionality

• SEO tools

• integration with third-party apps

• discount coupons and gift vouchers

• product review functionality

• ability to edit CSS and HTML

• professional reporting

Support and company

If your website is your primary source of income, any downtime could rapidly become prohibitively expensive. BigCommerce deserves praise for offering a wide range of support options that help streamline and quicken the resolution of any problems you may be having.

Your current subscription plan determines the kind of assistance and support options available to you. 24/7 phone and chat support is included with BigCommerce. If you have a problem that can't wait until 9 a.m. to be fixed, there's no reason to stress out at four o'clock in the morning about it.

Further assistance can be obtained via email. Indeed, when you sign up for BigCommerce's free trial, you'll get an email from BigCommerce's sales team offering a 10-minute phone call to discuss your business, its goals, and how BigCommerce might help you reach those goals.

BigCommerce's customer service goes above and beyond the call with detailed video lessons and a Help Center accessible through phone, live chat, or email.

Here we wrap up our BigCommerce uation

In the battle for the finest e-commerce builder, BigCommerce is a serious contender. In addition to having more pre-installed features than any other builder, a larger selection, and more comprehensive data reporting, it also has a reputation for being extremely difficult to beat.

This system works wonderfully for large businesses going through a period of fast expansion. If you are not looking to expand your business or if you are a total novice in the construction industry, this constructor is not for you.

BigCommerce has so many incredible features that it's like a rocket taking off. If you apply it to the right company, you'll immediately move up to the next tax rate. However, if you use it for something that isn't an aspirational endeavor, you'll waste a lot of money on petrol going from A to B.

It would help if you didn't let the fact that your shop isn't the biggest one in the plaza deter you from utilizing BigCommerce since they have plans for businesses of various sizes. Using this e-commerce constructor will be most useful if you plan to grow your current business.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

Explain Magento

Arguably, the more or less widely adopted e-commerce platform worldwide, Magento Open Source, is available at no cost to users. About 20% of the world's eCommerce enterprises utilize it since it's a robust platform with a lot of potential.

When it comes to standalone, self-hosted shopping carts, Magento is undoubtedly the market leader. After its initial release in 2008, eBay purchased and then sold the product to Adobe. More than €100 billion in annual sales are processed using Magento.

Great, I want to join! We imagine you saying. Okay, wait there.

Magento is great for large stores, but if you have a little one, it's like buying a chainsaw to prune a rosebush: it's too much work, too much hassle, and too much of a waste of money.

This is not the best option for startups and side companies. Instead, think about using a service like Shopify, BigCommerce, or even Wix (if you're only planning to sell a handful of items).

Stores looking to rapidly expand, sell hundreds of products, expand internationally, or have outgrown their current e-commerce solution should continue working with Magento. Your needs may be met entirely with Magento.

Advantages and disadvantages of using Magento

WooCommerce and Shopify are only two examples of website builders; each one has its own set of advantages and disadvantages. Likewise, Magento is not an outlier. To begin with, it's a totally no-cost option that can be customized to your needs and comes with a ton of cool extras.

Because of its robust user base, Magento is consistently ranked as one of the most scalable platforms for website building. However, it calls for a significant investment of both time and money, as well as a huge team of talented software developers. Analyze both the positive and negative aspects of the situation with me.


  • Highly scalable, ideal for expanding businesses;
  • Global community of devoted users;
  • Free to download thanks to open source design;
  • User-friendly; great for people willing to learn;
  • Extensive backend user interface with lots of features available;
  • Impressive feature set, with the option to extend and customize as you see fit;
  • Numerous choices for incorporating payment gateways;
  • There are numerous options for customizing themes and templates.


  • Steep learning curve, requiring at least some coding expertise to get started;
  • Limited assistance unless you subscribe to the costly enterprise plan;
  • Practically everything concerning hosting; protection, and backups rests on your shoulders;
  • Some necessary integrated features are missing; getting help from developers will be necessary;
  • There is a high barrier to entry when trying to get assistance in fixing damaged components.

Pricing is pricey

Although Magento itself has no cost, many of the «must have» and «good to have» features associated with launching a website do. You will need to invest money into getting your Magento online store up and running.

There are a number of different Magento editions available. «Magento Open Source» is the name of the first (formerly the Community Edition). It's the no-cost, open-source alternative. As a result, the software is freely available on the Magento website.

The Magento Commerce plan offers a free trial, but you'll need to send in your details before you can get started.

The Magento Commerce package is a robust solution for enterprises with high traffic and rapid expansion needs. Magento's flexibility and adaptability much outweigh those of competing platforms like Volusion and Shopify. The fact that Magento also provides a cloud-based e-commerce platform is also appreciated, as this style of service is quickly becoming the norm. Keep in mind that Magento Commerce pricing is usually tailored to each individual company and can quickly add up to a sizable sum.

Magento is a feature-rich e-commerce platform

Key Magento capabilities include the following:

  • Managing stock is a key part of every business
  • Additional fees for packaging and shipment handling
  • Take care of coupons
  • Numerous choices for completing financial transactions
  • The Web Services API
  • Over 5,000 add-ons are readily available
  • Includes support for multiple languages out of the box
  • Designed with smartphones and tablets in mind
  • The advantages of search engine optimization are discussed
  • Groups of Customers
  • Incorporating product sets
  • Taking care of newsletters
  • Tools for advertising
  • Functionalities for administering the site itself
  • Order taking
  • This includes assistance for customers
  • Gifts

To what kind of business does Magento'se-commerce platform lend itself most effectively?

If you're opening a store that you're confident will be successful, Magento is a fantastic platform. There may be fewer hefty options that can do the job if you're an extremely small business making your initial foray into e-commerce. Magento could be the ideal platform for your online store if you already have a proven business concept, sufficient capital, and sufficient time to tailor it to your specific requirements.

Magento was built from the ground up to handle tens of thousands of products, a massive amount of daily visitors, and a large volume of daily transactions. What this means is that it's aimed at the more established online retailers.

So, Magento is the best option if...


  • Your company is expanding rapidly and will soon (or has already) outgrown popular platforms like Shopify, and.
  • You want to continue expanding, you need to find a solution that will scale with you.

Second, you'll have a global customer base.

  • You have no problem shelling out cash for development services or performing them in-house.
  • Hundreds, if not thousands, of items are included in your extensive catalog.

Not everyone is a good fit for Magento.

First, you are at the beginning stages (you can always switch to Magento a few years down the line if you need to)

Second, you lack both the necessary technological tools and the financial means to get them.

Last but not least, you're looking for an easy or cheap fix.

Give assisting hand, solid backing

The bad news is that with open-source software like Magento, help, and support are almost non-existent. You will have to rely on the tutorials provided on the Magento website and the community forum if you get lost, as there is no team of people available to support you via live chat, email, phone, etc.

The good thing is that Magento has manuals that are quite amazing (or at least as good as you're likely to find with any open-source software), plus there's a community of individuals who know their subject and are willing to try to answer your queries. The widespread use of Magento is to blame once more.

An overview of Magento: final verdict

If you ask around, you'll hear that Magento is the best e-commerce platform out there right now. Twenty percent of all online stores use Magento, according to estimates.

Magento can function in one of two ways behind the scenes:

a) You can get it from the official website as a free download and set it up on your own server;

b) It can be purchased as a hosted service, which eliminates the need for on-premises installation but comes at a hefty premium.

In terms of e-commerce platforms, Magento is the one and only, as it provides an abundance of tools so that no stone is left unturned and nothing left behind. However, it's a rather cutting-edge bit of code nonetheless. In the absence of web development expertise or a dedicated team member, its use will be extremely challenging.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

It's time to go out with the Wix

If you put in a lot of time on the internet, you've probably heard of Wix. Wix has become a well-known brand over the past several years, thanks in no little part to its flashy advertising campaigns that have included A-listers like Heidi Klum, Jason Statham, and Gal Gadot, aka Wonder Woman. Let's start with the basics, though. Wix claims to have 200 million users, making it the most popular website builder in the world.

On the other hand, Wix would be among the best and most popular web-building platforms, even if famous people weren't associated with it. Their popularity stems, in no small part, from the fact that they require little to no learning curve and may be used for free in their most basic forms. The construction of your ideal home can start right away, and it will be completed on schedule thanks to this.

Those who fit this description (and hence should use Wix):

Although it can be used to create any kind of website you can imagine, Wix shines when used to create smaller portfolio-style personal sites or business sites that place a premium on content or for bloggers who prioritize their posts.

If you want a website builder that will let you incorporate your own unique style and ideas, Wix is your best bet. Simply drag and drop elements onto your website's layout using the powerful editor they provide. Wix makes creating a website a pleasurable experience, from start to finish, with no coding experience required.

Wix's pricing

Website Plans

€0 Free

Create a free website, provided that you include a banner promoting Wix. Having your is not part of this plan. Yet, subject to availability.

€4 DotCom Connect

You may make your Wix site more professional by using your own domain name. Your website will still feature a Wix banner. (Not all countries are participating in the plan at this time.)

€8 Combo

The perfect solution for business pages with a limited audience. Not only is there no banner, but there's also plenty of room to put things away.

€12 Unlimited

Best for individuals who need a lot of space for their website (up to 10 GB included).

€23 Commercial Activity and Online Shopping

Building an online storefront or utilizing premium tools like Wix Bookings or Wix Hotels is strongly suggested. In addition, more premium tiers like VIP and Unlimited are accessible.

Monthly rates for annual agreements; some plans also include domain name registration.

Business and Ecommerce

€33/month Business VIP

€23/month Business Unlimited - The most popular one - value for money

€17/month Business Basic

The Good (wins)

  • High-Quality Samples

Wix's remarkable feature is, without a doubt, its library of templates. Unparalleled in quality, the designs provide a library of pre-made layouts that may be customized for a wide range of industries.

  • A great deal of flexibility

In contrast to other website builders that limit the extent to which elements can be moved about, Wix allows you to finish your work such that it is «pixel-perfect».

  • The incorporation of moving pictures

If you're looking for a website builder that allows you to animate text and other elements, go no further than Wix. To avoid going too far, though, please be careful.

  • Its App Store

Adding functionality to a website is possible with dozens, if not hundreds, of available programs. There is a host of different applications available for various online tasks, such as creating newsletters, facilitating online chats, facilitating online bookings, and so on. Incorporating any or all of these capabilities into your Wix site shouldn't take long at all. Keep in mind that many of them are third-party apps, and as such, Wix does not provide support for all of the apps that are accessible.

  • Wix A.I., an Artificial Intelligence for Designers (ADI)

With Wix, you have access to a (quite sophisticated) assistant that can guide you through the process of creating your website. However, this choice is limited to specific types of endeavors (e.g., portfolios, yoga sites, etc.). Automatically producing images and content, integrating your social media, crafting a contact form, and selecting a suitable layout based on your target demographic are just a few of the features this editor offers. But there's no need to worry; if there's something you don't like, you can always alter it. Extra information is required.

  • The Site Will Be Backed Up Regularly

Like Apple's Time Machine, Wix creates regular points in time where a snapshot of your website is saved so that it may be restored if something goes wrong. With this method, you may rest assured that no vital records will ever be lost.

Negatives (cons)

  • Cost

Combo, Wix's cheapest ad-free plan, starts at €8/month, which is still quite pricey when compared to Wix's premium options. There are cheaper alternatives available thanks to the competition.

  • Mobile device loading times

The company has made great strides in lowering mobile load times, but there is still space for improvement (a fact that has not gone ignored by Google). Many of their templates rely on images and other forms of media to seem good, and this can lead to a compromise between the templates' visual appeal and their practicality.

  • Modifying pre-existing templates is a tedious process.

Wix does not allow you to switch templates once you have selected one for your website. The design within the template can be modified, but a new template must be selected in its place.

The main features of Wix include

Features a robust editor with a perfect Drag-and-Drop editor that lets you arrange your website's content exactly how you've always imagined it.

More than 500 editable templates are available to meet the needs of any user.

  • Extremely rapid page loads across the board; no waiting around for anything.
  • Blog: Create and manage your own blog with an intuitive interface.
  • Wix can help you create your own SEO plan from the ground up, teaching you the foundations of search engine optimization and guiding you to the top of the search engine results pages.
  • Wix ADI is an AI assistant that will help you with every step of website management.
  • Mobile optimization requires dedicated time and effort spent on the mobile version of your website.
  • Websites built with Wix's Corvid by Wix open-source editor can be improved with code contributed to Wix's own development platform.

Help for consumers

Wix has plenty of helpful documentation. Whether you need help with the editor, billing, premium plans, or general site management during COVID-19, you'll find a wide range of articles here to help you out. You can read these pieces online.

But if you insist on reaching out for help, brace yourself for a lot of aggravation. Locating a web form or email address for the editor was unsuccessful. Then the only options were to read the documentation and talk to a chatbot. Yet if you persist, the chatbot will finally provide a direct connection to support.

Review of Wix: final thoughts

This review of Wix comes to a simple conclusion: Wix is the finest website builder if your site has fewer than 30 pages and must look professional. You're right to wonder why it wouldn't work for more ambitious projects, so let me explain.

Wix is an easy-to-use website builder with a streamlined interface and an intuitive editor. There is no need to learn any code because everything is laid out visually, and you can focus solely on making your website.

Unfortunately, multi-tiered sites can't be properly supported by the menu structure, as there is only one level of sub-menu items. Websites with a lot of content are usually better off on Weebly or WordPress. Wix's Content Manager may offer a workaround due to its use of dynamic pages, although this surely increases the already high degree of difficulty.

Wix has the largest library of premade templates that can be applied to any industry. Unlike many other website builders, switching between themes is not an option once you've settled on one. This means you'll have to redesign it from scratch or abandon the project altogether either manually. Wix's greatest strength is unmatched versatility within the theme you choose; this limitation makes that possible.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

Which Isthe better e-commerce platform: Big Cartel or who?

Big Cartel is an e-commerce platform designed specifically for small, boutique-style e-commerce sites run by fashion designers and artists. The platform claims that users can easily create an online store without incurring additional fees or charges. In a nutshell, remain straightforward!

But what about the platform's quality? This review will delve into factors such as the available features and how easy it is to use the platform, among other things, because that is what we will be looking at.

Who is Big Cartel?

Big Cartel is an online store builder that has traditionally focused on meeting the needs of sellers in the creative and artistic industries.

This should come as no surprise, given that it was founded in 2005 by a musician named Matt Wigham as a way to sell merchandise associated with his band online.

Despite the fact that the platform was initially designed to cater to so-called «creative» merchants, Big Cartel's user base has expanded to include a wide range of businesses. This is due to the fact that Big Cartel can technically be used to sell almost anything.

Big Cartel is one of the most impressive and cost-effective e-commerce platforms dedicated entirely to providing producers with an online storefront. Users can build their own websites from the ground up using an intuitive user interface, and they don't need any prior experience or even a single line of code to do so. It is safe to say that it is the only website builder that allows you to set up your store and sell your products without charging a dime for either feature.

Identifying characteristics of the Big Cartel

Big Cartel offers a wide range of one-of-a-kind features that help you build your online business from the ground up. You can add items, care for those items, and then sell those items to your audience. Despite the fact that the website builder has many features, we have selected many of the most notable elements that we found appealing.

  • Bulk editing to make changes that are applied to multiple orders, goods, and discounts.
  • Real-time statistics update so you can see how well your store is doing.
  • It will be easier for you to run promotions and offer discounts to your customers.
  • Aesthetically pleasing themes that are also fully responsive.
  • Various integrations to enhance your store's functionality.
  • Options for simple shipment tracking.
  • Integrate Stripe and PayPal into your business to make it easy for customers to pay you.
  • Sell and promote your products on various online marketplaces.

Pricing is determined by the Big Cartel's vision

Big Cartel's pricing structure is both transparent and adaptable. Customers can choose from several pricing tiers, ranging from free for the Gold plan to €19 per month for the Diamond plan. These plans are intended to accommodate users with varying financial circumstances. Depending on the plan you choose, the number of products you can sell through your online store could range from five to five hundred.

The pricing structure of Big Cartel is the most compelling argument in favor of using it rather than one of the competing e-commerce platforms; when compared to its competitors, it is very affordable, and if you are only selling a few items, it can even be used for free.

This shows that, despite its «artistic» aura, a significant number of small businesses, particularly those with limited resources, have begun to use it.

Who should make use of the Big Cartel platform?

Big Cartel is ideal for anyone who considers themselves to be creative. This platform will be most useful to bakers, photographers, novelists, artists, craftspeople, and other creative types. Big Cartel is the best platform for you to create an online store with a unique product if you have created a product that is completely different from what we can find online. If this is the case, you have developed a product that can be sold online. You can save time and effort when designing your online store by using pre-made templates.

Even if you don't know how to design websites or write code, you can use Big Cartel's features to establish a solid internet presence for your virtual store. One thing to keep in mind is that it is best suited for very small online stores that sell a limited number of specialized products and have a total of no more than 20 of those products. Big Cartel is not the platform to use if you plan to open a large eCommerce store in the near future.

The benefits and drawbacks of the Big Cartel

Now that you're familiar with some of Big Cartel's features, let us summarize the Big Cartel review by comparing the benefits and drawbacks below.

  • Beginners will find it simple to get started.
  • There are no transaction fees when you start selling.
  • It provides free themes from which you can build your store.
  • It offers a lifetime plan that is completely free.
  • It has a dependable customer service team.
  • There is no way to add products in bulk.
  • Coding is required for complete product personalization.
  • Fewer options for improving the product are available.


The primary benefit of using these platforms is that software companies are responsible for the security of hosted platforms such as Big Cartel.

In comparison, having a self-hosted WordPress site necessitates continuous software, theme, and plugin upgrades to ensure that there are no vulnerabilities.

Big Cartel does provide customer service, but it is only available via email or their help center.

Unlike many others on the market, this e-commerce platform does not provide phone or chat support. However, its email support is prompt and available during normal business hours (8 am – 6 pm EST). You can contact them via email at, and they should respond within two hours with potential solutions to your problems.

Furthermore, Big Cartel's help centre, video lessons, and blogs are useful resources. They will teach you the fundamentals of order administration, inventory management, and shipping so that you can run your business more effectively. If you are a beginner, you can start by reading some of their articles and watching some of their videos to learn how to set up and maintain your store.

In addition to email, the Big Cartel team can be reached through a variety of social media platforms.

They maintain a high level of activity across all social media platforms.

Conclusions from the Big Cartel investigation

Overall, Big Cartel is a low-cost and straightforward method of selling products over the internet. The company's free plan is extremely generous, and the learning curve for the product is relatively short. The templates provided have an appealing layout and are an excellent choice for artistic endeavours.

Big Cartel is an excellent solution if you only need a platform to sell CDs or other handcrafted goods occasionally. This is especially true if you only have five or fewer options (you can use it entirely for free if so).

However, the platform's functionality is insufficient for professional eCommerce merchants. It will ultimately be unsuitable for anyone attempting to build a professional online store or scale an eCommerce business in a significant way due to the lack of features such as multi-currency selling, abandoned cart saving, weight-based shipping rules, and - most importantly - adequate SEO setup.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

Everything you need to know about OpenCart

OpenCart is an open-source eCommerce solution designed to help businesses streamline procedures such as store management, payment processing, shipping, search engine optimization (SEO), and affiliates. Administrators can configure settings for multiple stores, grant access to specific users, and track orders, customers, sales, and other activity on a centralized dashboard, and configure settings for multiple stores.

Businesses can use OpenCart to expand their product offerings by adding variants or attributes, offering customers discounts, special offers, and coupons, and backing up or restoring data for later use. Professionals can create various product categories and subcategories, select languages, and choose currencies based on the needs of the company. Furthermore, users can set up recurring payments for customers and track sales records to keep track of what has been viewed or purchased.

OpenCart makes it simple to integrate with a wide range of third-party systems, including PayPal, FedEx, Skrill, Klarna, and First Data. Free software access and support in the form of documentation, phone and email support, and additional online resources are also provided.

Pricing for Opencart

Opencart is open-source software, which means it is completely free to use for any user; however, it does not come cheaply. This is due to the fact that you will require high-quality web hosting, which should include the following features:

  • Adequate resource allocations, such as storage and bandwidth.
  • Performance levels suitable for use in an online store.
  • Free SSL certificate provision.

How much does it cost to run an OpenCart shop?

OpenCart is available in two flavors. The first is free, but you will be responsible for providing your own server in addition to setting up the store.

OpenCart Cloud is the second option for using OpenCart, and it offers three subscription levels for users to choose from:

  • Bronze -€ 29
  • Silver -€ 58
  • Gold -€ 175

OpenCart advantages

Given that OpenCart is a free and open-source piece of e-commerce software, it does come with a pretty robust set of features, some of which are as follows:

  • Tools for e-commerce
  • Coupons
  • Gift Vouchers
  • Sell both physical and digital products
  • Product-Specific Filters
  • Accumulated Points Toward Rewards
  • Marketing and Search Engine Optimization for Recurring Payments
  • A variety of currencies
  • Multilingualism
  • Email Marketing
  • Product Reviews and Ratings
  • Custom Search Engine Optimization (Including Meta Titles and Descriptions)
  • Transaction Reporting Orders for Sales Returns Gateways for payments PayPal Klarna Sagepay Worldpay Square Transaction Reporting Orders for Sales Returns

This is an incredible amount of power for a free piece of software. You can also expand it by utilizing the OpenCart extension marketplace. In this section of the extension store, you can choose between paid and free add-ons. These are extensions created by third-party software developers.

Customer feedback overall (pros and cons grounds)


The primary advantage that the software provides is the open-market environment in which it is available. Because of the large variety of products and services available, the online marketplace will assist in modernizing and updating the online company. One is free to choose whatever they want.

One will be able to improve the delivery of their online business by installing this e-commerce software. Because it integrates various delivery options, one can complete orders within the specified time frame. Furthermore, the pick-up and return procedures are straightforward.

The ease of use provided by this software is without a doubt its most significant advantage. Despite the numerous interconnected elements, it is simple to use. One does not need professional experience to run, which is believed is one of the reasons it has paved the way for a variety of internet businesses.

In Essence:

  • Great List of Features Right Out of the Box
  • Good Selection of Extensions
  • Good and Simple Product Management
  • Good Documentation


Perhaps, OpenCart should really work on making the user interface more user-friendly.

Overall, it is believed to be more or less a cutting-edge piece of equipment. There aren't nearly as many drawbacks, except to the following list of issues:

In a nutshell:

  • Difficulty customizing the theme; inability to bulk update orders.
  • Lack of a basic area for payment gateways and shipping policies without activating extensions.
  • Without Activating Extensions, there is no Basic Area for Payment Gateways and Shipping Policies.

Is OpenCart a reliable online store platform?

No, because OpenCart is not the most user-friendly platform, this is not the case. OpenCart is not the most user-friendly platform, and the workflow is not always optimal. When combined with poor theme customization, OpenCart falls significantly short of some of the advanced eCommerce platforms currently available.

This is unfortunate because OpenCart has some outstanding features; however, we have received feedback from OpenCart users about issues with updates as well as outdated and unsupported extensions, both of which have the potential to cause reliability and security issues for your store.

When looking for a self-hosted solution to run a simple online storefront, OpenCart is a good option to consider. Customers are always pleased with the straightforward management, which they consider to be reasonable. Changing the code would not be too difficult for a developer. It provides a solid foundation for your business.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

A critique of Squarespace, a restrictive but visually appealing website builder

Compared to its competitors, Squarespace's website builder has a leg up on the competition when it comes to user-friendliness. It is possible to create a stunning website without any coding knowledge and in a relatively short amount of time. Squarespace is a terrific choice if you want a simple, professional-looking website, but it lacks the flexibility of more robust platforms.

Squarespace's most prominent features are its polished design templates, section-based editor, and powerful online store tools. All of these factors contribute to Squarespace's already low barrier to entry for website creation.

Squarespace is a popular website builder, but the company is more expensive than its competitors because of its user-friendliness. Moreover, creative leeway is severely limited. Very stunning on its own but also open to individual interpretation.

As a result, if you place a premium on originality in the workplace, you can choose from a number of excellent website development alternatives. Wix is a fantastic website builder for budget-conscious creators who want to unleash their imaginations.

To whom does Squarespace cater?

In terms of technical requirements, anyone may use Squarespace to create a website. Still, they skillfully emphasize their advantages to position themselves as the go-to builder for artists' blogs, online shops, and portfolio websites.

Squarespace's clean interface makes it a great place to showcase artistic endeavors. They make an attempt to make their themes both user-friendly and aesthetically beautiful. Squarespace is best used to showcase work or things for sale or to run a professional blog.

With no need for third-party widgets or programs, developing a website is a breeze. A more stripped-down solution may better suit your needs if your website serves as solely an informative resource or an online store. Having too many options and builds can be frustrating when all you need is a simple solution.


  • A Library of Squarespace Business Templates

It has become the standard method for picking out web layouts due to the abundance of available templates that may be tailored to specific purposes. Squarespace provides users with readily editable and mobile-friendly website layouts.

  • Equipment Used in Advertising and Search Engine Optimization

Squarespace's robust search engine optimization (SEO) and advertising tools are also major contributors to the company's booming popularity. In addition, you can take advantage of their paid, in-house email marketing solution to supplement your promotional efforts.

  • Superior Assistance for Customers

In addition to offering live chat and email support, Squarespace has a robust knowledge base with articles that users can access.

As someone who has used multiple website creation tools, I can state that their support is among the best they've seen.

  • Efficient on mobile platforms

The website's settings are very straightforward to adjust on a portable device. It keeps the text intact while taking into account the different graphical user interfaces of mobile and desktop platforms. The software's ease of use can be attributed to these features.

  • Outstanding Potential for Weblogs

Squarespace's many pre-made blog templates, widgets, and other features might help you get started if you're uncertain how to build a blog from scratch. Furthermore, you're free to incorporate as many blog posts as you like into your site.

  • Integrations That Reach Across Many Disciplines

Users of Square have access to a number of integrations that streamline their business operations even when they're on the go. MailChimp and Google Analytics are two examples.

The drawbacks of using Squarespace

  • Minimal Room for Personalization

To create a website, there are a ton of alternatives to Squarespace, many of which are more innovative. Squarespace's various restrictions on modifying your template and adding text and images restrict your creative freedom, limiting the scope of your design.

  • Costly Preparations

When compared to the company's other website builders, Squarespace is the most expensive. It's neither wasteful nor overly pricey, yet it's more expensive than alternatives.

Tools make the website more relaxing to use!

Squarespace's search engine optimization (SEO) features are a lifesaver for new users. However, this is one of the disadvantages because it lengthens the time needed for loading.

Other website builder tools currently available on the market are a better option for professional applications than marketing tools because marketing tools are designed for executive usage and do not focus on essential requirements.

Prices on Squarespace

Though there are no free options in the long run, Squarespace is still a fairly affordable option.

You will start with a free two-week trial, giving you plenty of time to decide whether or not the service is right for you before committing to a longer term.

After that, you'll be able to choose from several packages, the cheapest of which is the individual plan at €15/month. There is no maximum number of pages or other limitations on production, and the prices are very fair. Premium features are available for an additional €45/month.

Pricing is not prohibitively high and is really lower than other content management systems we have researched, but it is still a little pricier than that of some other website builders.

Who Squarespace is right for?

Squarespace is an impressive website builder with many customizable features. One of the most appealing aspects is the room for individual expression it provides. Both the user interface design and the website's themes are exceptionally well done. However, I found it more difficult than I had imagined to set up a blog, and I also considered the interface and editor to be more complicated than those of rival services. If your goal is to manage a successful blog or a high-traffic e-commerce site, you may want to look at more advanced options like WordPress.

Essentially, Squarespace can do the following:

  • There are many modern, minimal design templates available that may be easily modified to meet your needs.
  • Complete picture administration; use a simple drag-and-drop interface to arrange your images in any way you like. All it takes to alter the pictures is a few clicks.
  • Blog maintenance and creation.
  • Managing subscriptions, processing payments, and fulfilling other business needs all fall under the umbrella term «commerce», the means by which your wares are sold to customers.
  • Analytics - in-depth analytics that allows you to monitor site visitors, most-read articles, product sales, and more.
  • By integrating external resources, «connected services» allow Squarespace to be expanded upon.
  • Plugins are not necessary for SEO. Squarespace provides all the tools necessary to make your site search engine optimized.
  • Commercial-free; if you don't want to make money through ads, you don't have to display them.
  • Assistance that arrives quickly and is actually useful - Proper support.

Collaboration with Squarespace's help team

Squarespace's fantastic customer service is a major selling point.

In addition to being available by email at any hour of the day or night, they also have a live chat feature available on weekdays between 4 a.m. and 8 p.m. Eastern Standard Time, and their response times are impressively swift both during and after these hours. As soon as you initiate a chat session, you'll receive an automated message confirmation, but within a few minutes, you'll be connected with a real person.

If you'd rather figure things out on your own, the help center has plenty of information to peruse.


In sum, Squarespace has made significant strides in the world of website creation. They have been around for nearly twenty years, so you know you're getting a reliable website from them. That Squarespace has expanded so rapidly is something I celebrate.

They deserve praise for significantly improving their product in key areas like usability testing and customer service. Despite stiff competition, it succeeds in meeting users' needs for a wide range of potent features.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

Volusion Evaluation

Volusion is one of the most established players in the e-commerce industry, and it is an excellent choice for hosting an online store due to its well-designed layouts. Even though its primary function is to serve as an integrated e-commerce platform, it is an excellent choice for companies that fall somewhere in the middle.

Although it was created in 1999, Volusion is still in use today. It has maintained a respectable market share, with roughly 30,000 online retailers using it, and there is a good reason for this.

Volusion has had enough time to keep up with technological advances, consolidate its e-commerce software offerings into a streamlined package, and fine-tune the functionality of those elements most important to sellers - those that are purpose-built for making sales.

Accessories that aren't directly related to sales are a little more scarce than those that are, but those that are related to e-commerce are designed with a purpose in mind.

You won't have to worry about your storefront's appearance being shoppable because Volusion is relatively simple to use and has several store designs that appear to have been designed by professionals.

Who is Volusion designed to help?

Despite the fact that Volusion could, in theory, serve customers of any size, the company has found success as an e-commerce provider for medium-sized businesses.

Volusion's all-inclusive solution includes practically everything you need to launch and manage an online store, and it can also be customized to meet your specific needs.

The benefits and drawbacks of Volusion

Positive Integration is simple, and Volusion integrations allow you to expand your online store's capabilities. Volusion is compatible with a wide range of third-party applications, including customer relationship management systems, accounting software, shipping and payment processing providers, live chat tools, order management platforms, and many others, in addition to its own built-in capabilities. As a result of these additional functions, your company's processes will become more streamlined, increasing your potential for growth.

Volusion has some of the best pricing options for an eCommerce platform and offers competitive prices. It has four subscription levels, beginning at €27 per month (when paid annually) and progressing to a bespoke package with pricing based on your gross merchandise sales. Every membership package includes online customer service as well as numerous security features. You can also take advantage of a fourteen-day free trial period to uate the platform's functionality before deciding whether or not to subscribe to a paid plan.

Transaction costs are low: Volusion's plans are affordable because they start with low transaction fees (1.25% on its lowest-priced plan) and get even lower as you scale up to more expensive plans. Its two mid-tier plans both have rates that are less than 1%, with the Professional plan's 0.65% being significantly lower than similarly priced plans on some of the industry's other large brands. Monthly fees for the Professional plan are €73 per month.

Various templates are available: Choose one of the 300 stunning eCommerce templates to give your online store a consistent look and feel with your brand. This aspect of your web store's design is almost as important as getting your product or service right. Users notice and respond to your website's design, color scheme, and overall appeal. Every Volusion template is also device responsive, ensuring that your customers have a consistent shopping experience regardless of the device they use.

Tools for reporting: An online business requires effective reporting tools in order to obtain intriguing insights on purchasing trends, shopping cart trends, product views, and ROI, among other things. Conduct an analysis using Volusion's reporting options to determine which metrics are producing positive results for your store, and then create reports that provide you with the information you need to grow.

Deep SEO control: Search engine optimization (SEO) tools are required to build a website that is both optimized and credible, as well as one that ranks well on Google. Managing metadata and optimizing content are just two of the many effective ways Volusion gives you control over your SEO strategy. You can also make changes to the robots.txt file associated with your Volusion site. Furthermore, Volusion offers SEO audits to help you determine which aspects of your website's URL, design, meta tags, and other aspects need to be changed.

Volusion provides its customers with a comprehensive support system that they can use whenever they need it. It offers round-the-clock live assistance via telephone, e-mail, or online chat. Furthermore, the Volusion website includes a knowledge center with detailed explanations and video demonstrations. Higher-level Volusion plans include a dedicated account manager and access to the company's in-house design and marketing team.

The downside

One disadvantage of using Volusion is that it does not include a built-in blog capability. Blogs are powerful marketing tools that can inform customers about the most recent advancements in a retailer's store and keep them up to date on those changes. A blog can also help to strengthen your company's image and bring in more customers through search results. Because of the lack of a blog component, your marketing strategy and overall reach may suffer significantly.

Support is more sluggish on lower-tier plans: One of the most common complaints lodged against Volusion is that people with Personal (entry-level) and Professional (higher-tier) membership plans have been kept waiting for decent customer service. If you need quick service on a tight budget, you should consider using one of the other e-commerce platforms on our list.

Additional limitations in the early levels: Another disadvantage of Volusion's most basic plan, Personal, is that it only provides a limited number of integration options. There are no alternatives for websites like Amazon or eBay; you can only link to social media networks to engage in external selling. However, all plans with prices higher than Personal include improved integration options and the ability to connect your website to online marketplaces such as Amazon and eBay.

Volusion's capabilities

Volusion is a company that thrives and takes pride in offering users some very well-thought-out features. These features are geared toward making the most of one's online store and focusing on sales.

The Volusion themes are of the highest quality.


Volusion's search engine optimization (SEO) is an important factor in helping you rank higher.

E-mail promotion

Volusion's e-mail integration, specifically Mailchimp, makes developing and managing a customer base much easier.


Volusion is designed for speed, as its sites are hosted on servers that are specifically designed to handle high traffic and load quickly. This is fantastic news because it is one of the factors that distinguish it from its competitors.

Customer service

The Volusion customer dashboard makes it simple to track a customer's history as well as manage their contacts with the company.

Stock and supply management

The procedure for making a new product available for purchase is simple and straightforward.


As soon as you sign up for Volusion's service, they start asking you friendly, leading questions. These questions are intended to assist you in determining the type of website you require as well as the services offered by Volusion.

Volusion offers contrastful pricing

Volusion's e-commerce platform does not offer any free plans; however, it does begin at a very low cost.

The entry-level plan costs only €27 per month and includes 1 GB of storage space, online support, and the ability to list up to 100 products.

As you move up the pricing tiers, you can list an increasing number of products, all the way up to an unlimited number for an additional €275 per month.

In addition, with this purchase, you will receive a dedicated account manager, priority support, and 35 GB of bandwidth. Furthermore, before making a purchase, you have the option to try Volusion for free for two weeks.

Volusion's assistance

One of the platform's most notable advantages is that it provides support around the clock. Even at the most basic level, you have access to online support that is relatively quick. The higher-priced tiers include phone assistance, priority support, and even a dedicated account manager.

Despite the lack of this one-on-one service, their support team is accessible and quick to respond, not to mention very helpful. In addition to live chat and phone support, Volusion offers a wealth of information, how-to manuals, and even blog posts on a variety of topics.

Endnote - Volusion is a platform that focuses heavily on sales

Volusion is, to put it succinctly, a company that is straightforward, purposeful, and focused. It is software designed specifically for online business transactions and makes no pretense of being anything else. That means it has a more limited set of add-ons and integrations that aren't specifically e-commerce focused, which means that if you're looking for a more all-inclusive system, Volusion isn't for you. Volusion might be a good option if you want a more comprehensive system.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

Shift4Shop review, including pricing and feature set

Shift4Shop is perhaps better known by its previous name, 3dcart, which it has used for more than 20 years. If you look at its pricing plans, you might wonder if Shift4Shop truly offers its most advanced option for free. Yes, but only if you use the credit card processor provided by the company. In terms of credit card processing fees, the company charges the industry standard 2.9% plus €0.30 per transaction. If you insist on using PayPal or another credit card processor, you will be required to use a premium plan, which starts at €27 per month. At each level, your customers will have access to an affiliate program, built-in SEO tools, an infinite number of products, and inventory management.

Shift4Shop is a sophisticated eCommerce platform designed to help online store owners thrive in a competitive market. This platform is customer-oriented and self-determined as an eCommerce platform that focuses on the client. Because the program includes hundreds of features, merchants can open, administer, and maintain a profitable eCommerce website with relative ease and efficiency.

Pricing for Shift4Shop products

In terms of pricing, Shift4Shop claims that its full-service plan is free if the following conditions are met:

  • You make at least €460 in monthly sales revenue.
  • There are limitations in using PayPal to make payments.

If your monthly sales or revenue through PayPal totals less than €460, the cost is €27. The cost per month is still manageable at that rate.

You will have sixty days from the date you sign up for Shift4Shop to meet the €460 per month criterion; however, in order to avoid being charged, you must begin developing and marketing your store as soon as possible.

Shift4Shop is currently only available to merchants in the United States, and the company has not stated whether it plans to expand internationally in the near future.

The benefits and drawbacks of Shift4Shop

There will be both positive and negative aspects to consider, as with any other eCommerce website builder. After conducting extensive research, we discovered that Shift4Shop provides users with fantastic features, the majority of which they are happy to continue using despite a few limitations. Let's take a close look at both ends of the spectrum before making a decision.

The advantageous aspect

Excellent Personalization: Shift4Shop's all-inclusive design tools enable you to create a fully responsive and completely customizable website.

Simple to Create: You can create an error-free website in a matter of hours with Shift4Shop's user-friendly website builder, even if you have no prior knowledge of coding or design.

Configuration for Flexible Shipping: An eCommerce website builder's shipping features should be as comprehensive as possible. Fortunately, Shift4Shop offers a simple and flexible shipping setup that allows you to show real-time shipping rates to your customers. Shift4Shop's shipping features are designed to be as comprehensive as possible.

Shift4Shop provides excellent management software to help you manage your orders and products in a secure and centralized location.

Scalable online store hosting: Look no further than Shift4Shop for dependable and expertly managed web hosting for your online store.

Mobile Shopping: One of Shift4Shop's most important features is its flexibility, and it would be nothing without the mobile commerce features it offers.

The disadvantage

Inadequate Customer Service: Customer service is a critical component of any product or platform; unfortunately, this is the first disadvantage we discovered for Shift4Shop. Customer service is a necessary component of any software or platform.

Several Add-Ons are required. Unfortunately, the majority of Shift4Shop-powered online stores will require multiple add-ons to achieve maximum functionality. This is true even for basic elements that you might expect to be included but aren't in the core package.

Difficult-to-Use Interface: Many users have complained that the interface has become increasingly difficult to navigate since the company switched from 3DCart to Shift4Shop, and that it has a steep learning curve.

The benefits of Shift4Shop

The following are just a few of the features offered by Shift4Shop; the full list can be found on the Shift4Shop website. Shift4Shop is well-equipped in terms of features and offers a variety of options to all users.

Customers can finish their purchases on a single page, simplifying and speeding up the checkout process.

  • Saved Carts: This feature allows customers to save their shopping carts so that they can return and complete their orders later.
  • Downloadable file formats.
  • Advanced Product Options: offer size and color. variations, inventory tracking, unique SKU numbers, and other features.
  • Create an unlimited number of product listing variations.
  • Returns Module - The integrated RMA returns module streamlines the returns process.
  • Two-Factor Authentication - To secure your admin login, use two-factor authentication.
  • Product Comparisons Side-by-Side: Allow buyers to compare two different products to determine which one is the better choice.
  • Product Q & A, like Amazon's Q & A section, allows customers to ask questions about the products you sell.
  • Recurring Orders: Create a subscription service for products that are frequently ordered.
  • Pre-Orders: Allow your customers to pre-order products.
  • Marketing and Search Engine Optimization o Built-in SEO Tools, such as configurable Titles, URLs, metadata, 301 redirects, and XML sitemaps.
  • Blog - To increase the amount of content on your website, include a fully functional blog.
  • Product Reviews – Allow customers to leave feedback on the products you sell.
  • Google Customer Reviews - Allow customers to leave reviews on Google about your company.
  • Cross-Sell and Upsell - Increase the total order value by selling related products on product pages.
  • Customers can create and share product wish lists on social media using social wish lists.
  • Create discount codes and sales for your products with Discounts & Coupons.
  • Integrate your Shift4Shop store with Mailchimp to manage email marketing.
  • Affiliate Program - Create your own affiliate program to entice bloggers and influencers to promote your products.
  • Promotion Scheduler enables you to plan sales or promotions ahead of time in order to market them.

Is Shift4Shop right for you or your company?

Shift4Shop is the ideal platform for e-commerce owners who operate on a tight budget but have high expectations of their service provider. The features offered by its free plan are unrivaled, especially if you don't care who processes your payments; all that matters is that you get paid.


Overall, Shift4Shop is an excellent eCommerce website builder for the majority of customers because it allows for unlimited customization and provides users with complete control over their website.

With the help of other services, such as dropshipping and specialists, you can create a fully customized website that not only improves the appearance of your website but also makes it easier to sell and transport the items you sell.

Finding the best e-commerce platform for your business

Whether you're just getting started selling online, bringing an established offline brand into the digital realm, or already receiving thousands of orders per week or month, the eCommerce platform on which your shop is located has a substantial impact on the rate at which your business expands.

Consider the consequences of having a significant number of customers enter your store just to find out that the front of your business is not functioning effectively. Or maybe the checkout system crashed, causing a dip in sales you weren't expecting.

Choose your eCommerce platform wisely, as it will be the foundation upon which your business thrives throughout its existence.

Factors indicating the reliability of an online retailer

The most effective e-commerce platforms include the following features and resources, enabling online stores to function:

  • Be sure the e-commerce platform you go with offers a fully-hosted option for your website. The platform's servers are the only acceptable location for your store's data; you shouldn't trust them with anything else.
  • Before committing to an e-commerce platform, it is a good idea to find out if you can buy a domain from them. Billing will be easier as a result of this slicker organization.
  • High Availability: A web storefront must be available throughout the clock to accommodate online shoppers. Your online store's uptime, or the percentage of time it is available for customers to shop, must be very high. Here's an example: Shopify promises a 99.99% uptime.
  • Make sure your platform provides enough bandwidth and can scale as your business grows. Bandwidth refers to the amount of «traffic space» your website requires, and this amount may increase over time.
  • User-friendly dashboard - The ease with which the e-commerce platform may be used on a daily basis is also an important factor to consider. Everything, from the rudimentary editor that lets you tweak your company's visual style to the procedure of constructing new pages, etc., should be intuitive and easy to execute.
  • Fully functional and modifiable templates - Because it can be challenging to build a website, an e-commerce platform should either provide a library of free and premium themes and templates that can be modified to fit your brand, or have partners that can provide you with the same thing.
  • A curated collection of apps with pre-existing functionality for syncing and sharing - As your company grows, you'll quickly learn that a wide range of tools is required to manage tasks like marketing, sales, advertising, and more. The e-commerce platform you choose should already include user-friendly plugins, add-ons, and apps, rather than needing you to discover third-party solutions that require setting up connectors. For instance, Shopify provides access to more than 4000 separate apps.
  • Mobile-friendly layout and functionality, it is important to check that the eCommerce platform's layouts and features are optimized for mobile use, as more and more shoppers are using their phones to make purchases online. Learn why mobile commerce is so important by clicking here.
  • To be PCI compliant, your e-commerce platform must follow a continuous routine that aids in the ongoing fight against security breaches and credit card data theft.
  • The integration of sales channels is crucial for any business that wants to grow. It is crucial that your e-commerce platform now supports easy connections of sales channels with major marketplaces and platforms.
  • Administration of stock levels. Here is where inventory management becomes vital, as you will need a clear picture of orders and stock levels. It doesn't matter if your e-commerce operation is huge or tiny right now; you still need to accomplish this. Managing your stock more effectively is a skill that can be learned with the help of the information in this article.
  • Optimization for Search Engines: Its Tools and Powers. Since most consumers start their search for a product on a search engine, your eCommerce platform of choice should make it simple to optimize for search, from the URLs to the metadata. This is because most people who shop online start their adventure there. Learn why search engine optimization is so crucial in this article.
  • Customer service is second to none, as you will require assistance setting up your storefront and utilizing its various features. Outstanding assistance is provided. Make sure they have a reliable 24/7 customer service team that has been lauded by prior clients.
  • Scalability: Even if you're just getting started, it's crucial to seek for an e-commerce platform that can grow with your business in all respects. You need to think about everything, from the footprint of your storefront to the bandwidth it offers and the features it has.
  • Payment processing: A good e-commerce platform will make it easy to connect with the most popular gateways in the target market. These entry points should be broadly used by your target market. So that customers can check out quickly.
  • Consortia for the Transport of Goods - See what options you have for integrating order fulfillment processes. If you're looking to cut down on the time and effort spent fulfilling customer orders, find an e-commerce platform with pre-built interfaces to the most popular courier service providers or aggregators. Fulfillment and shipping details are included on this page.

While it's ideal for an e-commerce platform to include features that are helpful for enterprises of any size and age, the needs of your current operation will determine which features you prioritize. We'll sort them out into their proper sections in the coming chapters.

Understanding how to choose the best e-commerce platform for your small business

Despite widespread assumptions to the contrary, there is no universally accepted e-commerce platform. Some are made with startups and smaller businesses in mind, while others are made with larger corporations in mind. Lots of them have supplementary functions that help a business develop. Some are prohibitively expensive, but others are just what the doctor ordered for people trying to run an online business on a shoestring.

Similar considerations to those made when choosing a physical storefront to go into deciding on the best e-commerce platform. Some of the factors to consider when putting your business plan into action include the reliability of the website and the nature of the support you can expect to receive from it.

One of the most important features of a good e-commerce platform is the ability to customize it to the specific needs of each business. For example, you may gain from utilizing an open-source website builder that features a straightforward administration area and allows you to play around with various hosting options, such as those for managing inventory, recovering abandoned carts, and so on.

These simple programs support unlimited things and come with a plethora of extra features, such as free skins, drag-and-drop editing, and more. The learning curve is, therefore, lower, making them more accessible to newcomers. However, if you are new to the field of managing an eCommerce firm, you should generally avoid employing an open-source commerce platform and instead go with a hosted option.

Make a note of everything that must be included in your e-commerce platform. Put together a wish list of conveniences that would improve life but aren't required. Some helpful signs are as follows:

  • Some platforms are free, but there may be initial costs associated with using them.
  • Whether or not your business will have brick-and-mortar locations in addition to an online store.
  • The types of products you sell.
  • The demographics of your target market. The size of your sales and marketing budget.
  • The degree to which you wish to handle the business's technical aspects.
  • Can you tell me about the things that really matter to you?
  • Is it more vital to maintain tight pricing regulations than to foster originality?
  • Is there anything that is entirely off the table?
  • Would you like to use a mobile app to run your online store even while you're not at your desk?
  • When it comes to your website, how important is it to you to keep sole control over its content, or would you rather have it shared?

In essence, the best e-commerce platforms, in the end, combine a straightforward website editor with advanced order tracking, inventory monitoring, and advertising tools. The eCommerce website builder must be user-friendly, low-cost, and straightforward to set up and maintain for startups.

When it comes to drop shipping, what do you think is the best e-commerce platform, and why?

The abundance of dropshipping resources available online gives the business concept the appearance of being simple. But it's not quite as simple as it appears, especially if you lack the knowledge necessary for a smooth journey. There are a number of potential stumbling blocks to the success of a dropshipping business, or reasons why an individual might not think it is possible to start a dropshipping business. The great majority of these are highly technical in nature.

Among these is making sure your dropshipping company has a robust e-commerce foundation. Gaining command of this area of your business will give you a leg up in accomplishing your goals.


Let's start with the basics and define «drop shipping». Dropshipping is a business concept in which an online retailer partners with a wholesaler or manufacturer to distribute products directly to customers. Possible owners of these prototypes include the maker and the distributor. A buyer is incredibly valuable to your company if they buy from your online store. However, you are not responsible for getting the goods to their final destination. The wholesaler handles stock, takes orders, and ships products to retailers and consumers. You, as the mediator, are responsible for tallying up the sums of all the orders placed by the various clients. In most cases, buyers have no idea that the store they shopped at actually never had the items they ordered in stock and did not transport them themselves.

Your profit will be the sum total of the wholesale price you were able to negotiate and the retail price you set. Generally speaking, you will be expected to focus on tasks that have to do with marketing. In the end, if you want to attract a sizable clientele, you'll need to exert some effort.

Due to the abundance of all-inclusive subscription platforms, dropshipping is the finest option for anyone looking to launch an e-commerce business.

Who is the champion then?

After looking at other alternatives, Shopify emerged as the best eCommerce platform for dropshipping. Yes, this is a limited option, but there are others to think about!

Dropshipping is an appealing business model since it offers the possibility of rapid expansion of your firm with significantly reduced risks. In this way, you can avoid the trouble of stockpiling.

Make sure the features of the dropshipping platform you're considering include all you need before moving further with your search. Our findings indicate, among other things, that the most expensive solutions are not always the best ones.

Shopify is the most popular eCommerce platform, and it consistently performs highly in customer satisfaction surveys. Having its infrastructure on the cloud allows it to make effective use of several distribution methods. Shopify has helped thousands of individuals and organizations increase their earnings from their online shops.

With its user-friendly interface, Shopify is a great e-commerce platform for dropshipping companies. As an added bonus, it provides its customers with access to state-of-the-art eCommerce tools. Many different eCommerce platforms exist, each tailored to a certain customer base. Shopify is adaptable enough to work with any of them.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

Which criteria should be taken into account while deciding on an e-commerce platform for a new business?

Depending on the specifics of your business, such as the number of products you sell, the CSM you employ, and the channels through which you intend to distribute your wares, you will need to make a decision about the essential features that your eCommerce solution ought to offer. Because no platform is identical to another and no platform is appropriate for every business model, it is crucial to assess your needs.

The following are some considerations to keep in mind while looking for an online eCommerce platform.

Full cost of ownership

The cost of your online platform may vary greatly, depending on factors such as the size of your business and the features necessary for its proper functioning. Pricing can range from free to many thousand dollars, but that does not guarantee a better user experience. On the other hand, the cheapest option might not have everything you need, forcing you to fork over extra cash somewhere else.

Some features of a platform may necessitate more funding, and here are some of them:

  • Building websites
  • Security
  • Internet space rental on a monthly basis
  • Coding, functionality and practicality
  • Maintenance
  • Flexibility

If growing your company is one of your main goals in creating an online store, then you must use a platform that can grow as your business does.

If you're just getting your business off the ground, you probably don't need an unlimited bandwidth package or a server that can manage massive amounts of traffic just yet. Nonetheless, if hasty expansion is planned, the chosen platform must be able to accommodate your company's needs now and in the foreseeable future.

Look for a website that allows you to present an infinite number of products if you have a vast catalog that needs to be divided up into multiple product pages. Your site must be able to handle a large influx of visitors, for example, if one of your marketing campaigns were to become viral.

Always use the most recent and greatest gadgets.

Demand for e-commerce technology and adaptation is higher than ever because of the rapid digital change that occurred during the epidemic. To keep ahead of the competition in the retail industry's race to become digital-first through the introduction of new digital channels and experiences, store owners must be prepared to upgrade their technological stacks. However, it is not always possible to tailor a website to specific needs using traditional, monolithic e-commerce platforms because of the strong coupling between the front- and back-ends of the system. Tight coupling refers to the way in which these platforms connect the front and rear ends of a system. Instead, you may tailor your technology stack with the help of a composable architecture to fit your unique business needs while being agile and resilient in the face of digital disruption.

Simplicity of use

The last thing you want to do is waste time trying to master every little detail about your eCommerce platform. You shouldn't let unanticipated software updates or hosting troubles detract from the time spent developing and polishing your site. Any change, whether it is software or hosting, will require this.

If you know a lot about computers and other forms of technology already, you might not have any trouble with this. If you're just getting started with e-commerce, though, it's recommended that you utilize a platform that provides a website builder and user-friendly interface. So you can start operating as soon as practicable.

Moreover, it would help if you searched for a platform with great customer care, such as a chat feature open around the clock or a ticket option, to help you maintain your website and solve any difficulties that may emerge.

Integration of all channels should be possible.

In some cases, a customer's journey may involve more than 375 digital touchpoints before they finally make a purchase; this means that you have more than 375 chances to persuade them to buy from you.

Customers are making purchases from a wider variety of devices, making an omnichannel strategy critical for your business. An omnichannel strategy, in contrast to a simple multi-channel one, comprises developing a unified brand encounter across all channels, such as online and offline stores, social media sites like Instagram and Facebook, and the company's own e-commerce site.

For this reason, it's crucial to test the platform's compatibility with all of your channels before committing to an e-commerce solution. Furthermore, it would help if you verified that the website is optimized for use on desktop computers, mobile devices, and tablets.

The top choice for business-to-business online stores

Which e-commerce platform is most suitable for your company's business dealing with other companies? Even though business-to-consumer eCommerce (also known as B2C eCommerce) gets the most of the news at the moment, business-to-business eCommerce (also known as B2B eCommerce) is on the increase. In addition, analysts have determined that the value of the global business-to-business (B2B) eCommerce sector exceeds 12 trillion dollars. This figure is more than six times larger than what analysts anticipated the B2C eCommerce market to be worth.

For your company to be competitive in the business-to-business (B2B) e-commerce market, you will require a mobile app, website, and eCommerce platform specifically designed to meet the requirements of B2B transactions. This industry is both expanding and lucrative. Be careful not to fall into the trap of generalizing all business-to-business eCommerce platforms as being identical to one another. Even if there may not be a «best» eCommerce platform for business-to-business online stores, your firm may select a solution suitable for its own requirements and those of its wholesale clients.

You might already be familiar with some of the platforms on our list because many of the most successful eCommerce platforms offer solutions to businesses that sell their products to both individual customers and other companies. The first thing you need to do to find the best eCommerce platform for your company is to precisely identify your firm's needs and then choose the eCommerce software that corresponds to those requirements in the closest possible way.

Which eCommerce platforms are the best suited to B2B transactions?

Many of the abilities necessary to be successful in business-to-business sales are equally applicable to business-to-consumer sales. Your company needs to establish trustworthy ties with both retail consumers and wholesale distributors in order to be successful in the sales of its products or services to either group. You will be able to accomplish this objective if you provide a high-quality User Experience and mine your data for as much actionable intelligence as is practically possible. There is a wide variety of choices regarding e-commerce platforms available today, many of which offer capabilities and features comparable to those offered by one another. It is essential, however, to conduct extensive research to locate the option that caters to your requirements in the most satisfactory manner.

Why your business-to-business eCommerce platform is so crucial

The manner in which customers conduct their research, engage with your business and make purchases is undergoing profound shifts. The practice of making pre-bookings for large bulk purchases is practically extinct. Is your company prepared for the trend toward showrooming and the change in purchasing patterns of your greatest clients, who now place orders that are more frequent but of a lower total value?

To succeed in the digital space, you have to center your efforts on the user experience. According to Gartner's research, 89% of companies currently anticipate that customer experience will soon be the primary differentiator in business competition. Your ability to provide a certain kind of experience to both your customer and the end consumer is impacted by the B2B eCommerce platform that you decide to use. Because of this, selecting the ideal B2B platform is an essential step in the business process.

The next steps to take

Investing time and effort into research is necessary in order to select the optimal B2B eCommerce platform for your company. It's an investment in the success of your company. Your platform ought to be able to assist you in both the short-term and the long-term in the execution of your strategy. As is the case with B2C eCommerce, the mere fact that you construct it does not guarantee that customers will sign in and place orders. Think about ways to make your B2B site more enticing for buyers to come frequently as part of their workflow, and consider putting those ideas into action.

The top e-commerce platform for search engine optimization

Most website creation and e-commerce systems provide a variety of SEO tools to boost your site's rankings in major search engines like Google and Bing. However, because SEO is comprised of many various variables, including user experience, speed, meta tags, and more, you will need to select a platform that excels in all of these areas.

Because some e-commerce platforms only feature the most rudimentary and automatic SEO tools, you'll need to compete with other companies that have access to more advanced tools.

It's better to choose the best eCommerce platform for SEO from the start than to discover feature constraints after you've already uploaded hundreds of products.

SEO experts agree that Shopify and WooCommerce are the best e-commerce systems currently available.

Shopify, in particular, has a robust e-commerce capacity for independently accessible page titles, URLs, and navigation links, while other platforms offer similar features. Features like 301 redirects, social sharing buttons, a blog management system and images with their own alt tags are to be expected.

As an offshoot of the popular WordPress CMS, WooCommerce looks like a strong rival. Your SEO settings and the WordPress site files will be entirely in your hands. However, given that Shopify is a SaaS (software as a service) that is paid for monthly, its strong SEO results came as a surprise.

Additional thoughts and conclusions to consider when looking for the finest e-commerce platform for search engine optimization:

  • Magento, rebranded as Adobe Commerce, is another open-source platform that lets you keep full command over your SEO settings, including the creation of unique links, URLs, and headings. Note that Magento's learning curve is steeper than that of the other systems we considered.
  • The tools that it gives for making site maps, custom URLs, and 301 redirections helped Shift4Shop (formerly known as 3dcart) earn a good score for your business.
  • Website builders like Weebly, Wix, and GoDaddy offer a variety of search engine optimization (SEO) tools, however, the majority of optimization is automatic or requires a premium plugin to establish a fully functional SEO setting.

If you're looking for a subscription-based e-commerce platform that gives you full control over most of the parameters that affect your search engine rankings, we suggest BigCommerce or Squarespace.

Top 10 E-Commerce Platforms of 2023 | Compared & Rated

In summary: the leading eCommerce platforms' share of the market in 2023

If you are considering opening your own online store but are unsure which e-commerce platform to use, it is critical that you do your research before making a final decision. Let's have a look at the development of some of the most widely used platforms throughout the course of the past several years.

When it comes to eCommerce platforms, Checkout and Shopify own the majority of the market share for the top 1 million websites. In the past, Magento used to hold the majority share of the market. Nevertheless, at the moment, it controls close to 7% of the whole e-commerce market worldwide.

The entirety of the eCommerce business has experienced tremendous expansion over the past few years, and as a direct consequence of this growth, adoption rates for a variety of platforms have also risen.

On the other side, WooCommerce controls 23% of the market share, while Shopify comes in second place with 20% of the top 1 million sites. Shopify has a global market share of 11%.

The most shocking shift pertains to Magento, whose market share will drop from 13% in 2018 to 7% in 2023. This decline is primarily attributable to Magento's growing level of complexity as well as the availability of alternative platforms with lower levels of complexity.

Platforms such as BigCommerce, SquareSpace, OpenCart, and Ecwid, amongst others, currently hold a dominant position in the sector as a whole.


Do I need an e-commerce platform to sell online?

Unless you already have a widely recognized brand name or access to substantial financial resources, you should choose an e-commerce platform. To begin, it is undeniably a great choice (and, in many instances – the only one). Few viable alternatives exist when you lack the financial resources to invest in costly dedicated solutions.

Naturally, there's also the «look like everybody else» element, which is especially important if you're just starting out but still want to present yourself professionally. Fortunately, the problem is easily solved. Make the necessary adjustments to the platform's setup. Your store will look great after minimal upkeep on your side. The cost may not be too high, but it will produce results that are more than satisfactory.

What is a headless e-commerce platform?

But what does it mean for a platform to be «headless»?

While the term «headless commerce» may sound abstract, its meaning is obvious. This digital way of doing business allows companies to be more fluid and flexible by better separating the front end and the back end of their e-commerce operations, and it also expands the breadth of available options for experimentation and testing. Due to the increased separation between the front end and the back end, headless commerce allows businesses to tailor their e-commerce websites to the specific needs of their customers. It's possible to do this without affecting the back end or modifying it in any way.

What is an open source e-commerce platform?

All forms of e-commerce software that provide users with unrestricted access to the program's source code are referred to as «open-source e-commerce». The e-commerce platform can then be tailored to each individual user in this way. Furthermore, it gives consumers complete authority over the feel and functionality of their online shop. Typically, no costs are incurred to use or access open-source software.

What is the best e-commerce platform for eBay integration?

Evaluating which e-commerce platform is best for integrating eBay is complicated because it ultimately depends on the unique needs and ambitions of each firm.

Having a strong presence on online marketplaces like eBay is crucial to the success of any online merchant. However, it may be difficult to find the right platform to integrate your store with eBay. With so many options available, picking the one that's best for your organization might be difficult.

Is Amazon an e-commerce platform?

As one of the most visited websites worldwide, is localized into the languages and cultures of a large number of people. In terms of revenue, it is also among the top online marketplaces. The Amazon Kindle is, along with the Amazon Appstore, one of the most recognizable and profitable offerings from the corporation. Last but not least, Amazon offers a wide range of software and infrastructure services to both enterprises and consumers. Hence, yes, it can be identified as an e-commerce platform, if you like.

What types of e-commerce are there?

There are 6 basic types of e-commerce:

1. Business-to-Business (B2B)

2. Business-to-Consumer (B2C)

3. Consumer-to-Consumer (C2C)

4. Consumer-to-Business (C2B)

5. Business-to-Administration (B2A)

6. Consumer-to-Administration (C2A)

What is the fastest e-commerce platform?

Our results show that Shopify is the fastest of the three tested platforms by a margin of 0.7 seconds over Magento and Prestashop. The opposite is true for WooCommerce, which is currently dead last. Magento has surpassed Shopify in certain cases, such as on flexible pages, and is now the clear runner-up.

What are some examples of open-source e-commerce platforms?

Software as a service, or SaaS, refers to a solution that is hosted, developed, and maintained by a company other than the one offering the service to the public. Rather than having to build and develop the platform themselves, users can simply «rent» the software in this fashion.

A platform is considered open source if its users have unrestricted access to the source code. Users can tweak the system to their liking this way, making it more suitable for their needs.

Here are some of our favorite open-source projects:

  • Magento Adobe Systems Inc.
  • WooCommerce
  • PrestaShop
  • OsCommerce
  • OpenCart

Which eCommerce platform is best for beginners?

There are a plethora of excellent, oftentimes free or cheap, online tools available today that can help you create a website and maintain an online shop. Even though having so many choices is great, it can be tough to settle on one.

Starting an online store from scratch is difficult. Managing your company effectively requires focus on many fronts, including branding and marketing, bookkeeping, and finances. Creating a website, on the other hand, does not have to be a difficult task.

For beginners, the best eCommerce platform would be the one easy to begin with. It offers user-friendly tools, customizable templates, and a straightforward setup process. It also provides a range of features to help newcomers start their online stores, such as secure payment processing, inventory management, and marketing tools. Additionally, their customer support should be known to be responsive and helpful, making it a solid choice for those new to eCommerce. Yet, the final choice is a subject to personal taste, preferences, experience and goals.

What is the best eCommerce platform for digital products?

To my knowledge, no exemptions are provided for stores that wish to sell digital products. Despite the low costs of selling digital goods, it can be difficult for businesses to zero in on the one eCommerce platform that will work best for them.

Ease of use, security, and scalability are the three most important features of any good eCommerce platform, and these are especially important when selling digital products online. It should also have the ability to manage orders, payment tools, and shipping rate calculators, among other things.

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